Aptiv seeks Product Marketing Lead in Troy, MI. Develop various market and competitive analyses, based on quantitative and qualitative research. Build strategic plans and analysis to capture value in new markets. Support data-driven analyses required for commercial decisions, including market / competitive analysis, business cases, and value proposition. Create business cases and supporting financial models to align strategic decisions and inform commercial strategy. Collaborate with cross-functional team members including technical product development, sales, engineering, creative and leadership, to drive product strategy and execution.