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Marketing Specialist

Plan and execute marketing campaigns to generate leads and promote products effectively
Farmington Hills, Michigan, United States
Mid-Level
2 days ago
Michigan Staffing

Michigan Staffing

Provides state government employment services, connecting job seekers with public sector opportunities and supporting agencies with staffing and workforce solutions.

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Marketing Campaign Specialist

Role Purpose: You will play a hands-on part in planning, organizing, and executing marketing campaigns and events that bring our iconic products to life. You will adapt and create marketing materials for our website, email, and digital channels; support social media, PR, and media activities; and develop content for internal and external communications. Working closely with a global team, you'll help deliver impactful customer experiences, innovative digital engagement, and energizing employee communications. This is an excellent opportunity for a marketer with experience in communications who is eager to learn, contribute, and make an impact in a high-tech, purpose-driven business.

Essential Functions & Responsibilities:

  • Marketing Campaigns & Lead Generation - Develop and execute marketing campaigns aligned with business priorities and sales targets.
  • Plan, manage track and lead generation activities across digital channels including email, social media, and CRM-based outreach.
  • Content Creation & Brand Communication - Create compelling marketing assets including datasheets, brochures, landing pages, and LinkedIn content.
  • Collaborate closely with Sales, Product Management, and Engineering to ensure aligned messaging.
  • Facilitate information flow with the Sales Performance Team and help prepare internal workshops or meetings.
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Marketing Specialist
Farmington Hills, Michigan, United States
Marketing
About Michigan Staffing
Provides state government employment services, connecting job seekers with public sector opportunities and supporting agencies with staffing and workforce solutions.