Marketing Professional 3 - Remote Eligible

Engagement Execution Specialist

Duration: 12/15/2025 to 12/13/2026 Location: Remote [Candidate must be able to work remote or near Livonia, Michigan 48152] Schedule: 40 hr work week. 8:00am - 5:00pm Travel: less than 5%

Job Description:

Engagement Execution Specialist - Marketing Professional 3

At Siemens Digital Industries, you will join a nationally distributed team that's driving the future of digital marketing. We believe in people-first marketing and people-first work! We are looking for an experienced marketing professional to help grow our business. We're seeking a skilled Engagement Execution Specialist to join us. In this position, your primary focus will be on crafting and executing compelling digital nurture campaigns tailored to meet the objectives of our demand creation programs. Additionally, you'll collaborate with US teams to ensure content localization and relevance while managing advanced marketing automation and email marketing components. If you're ready to make an impact and thrive in a dynamic environment, we'd love to hear from you. Please find the full job description and contact details below. We look forward to receiving your resume and learning more about your availability. Thank you for considering this opportunity.

Essential Functions:

• Execute US digital media initiatives and communications, collaborating closely with local teams to ensure content resonance and localization meet regional preferences and needs.
• Proficiently handle the execution of advanced marketing automation and email marketing components within campaigns, encompassing everything from scheduling to HTML email creation, and management within our marketing automation platform.
• Lead the updating and optimization efforts of landing pages to ensure alignment with current best practices and to maximize conversion rates, leveraging data-driven insights and industry trends to drive continuous improvement.
• Demonstrate adeptness in campaign setup, form and segment management, and email campaign reporting, with a keen eye for detail.
• Conduct regular A/B testing, measurement, and optimization efforts to drive a high volume of inquiries while maintaining quality standards.
• Planning and execution of paid social media content, building effective target lists and ensuring alignment with our brand's voice and strategic objectives.
• Assist in content scheduling on multiple social media platforms.
• Keep abreast of the latest digital trends and platform updates to continuously refine our content strategy and maintain competitive advantage on social media channels.
• Monitor social media channels for trends, insights, and opportunities to engage with our audience.
• Collaborate closely with cross-functional marketing teams to design and execute strategic campaigns aligned with business priorities, leveraging industry knowledge and key personas effectively.
• Utilize online project management and communication tools such as Wrike and Teams within an Agile environment to streamline workflows and enhance collaboration.
• Skillfully edit, optimize, and publish emails, incorporating images, links, and cutting-edge email best practices into our email marketing platform.
• Collaborate with writers to refine email copy, ensuring compelling content that drives conversions and prompts strong calls to action, with a focus on engaging subject lines, headlines, and CTAs.
• Take charge of creating, approving, and managing campaign tracking parameters, specifically UTMs, to accurately monitor campaign performance and attribution.
• Optimize email content, including subject lines, headlines, and calls to action, in collaboration w