Marketing CRM Specialist Senior

Marketing CRM Specialist Senior

The Center for Academic Innovation at the University of Michigan is seeking a qualified Marketing CRM Specialist Senior to lead the design, build, analysis, and improvement of the Market and Market Strategy team's marketing campaigns within Salesforce and Marketing Cloud. The Marketing CRM Specialist Senior will work in collaboration with marketing specialists, designers, and developers within CAI, and with technical roles within the university's Salesforce Center for Excellence. Main responsibilities will include building email campaigns, personalizing customer journeys, segmenting audiences, and analyzing campaign effectiveness.

The Marketing and Market Strategy team works with all the center's teams to help enhance the center's awareness and reputation, and generate enrollment in its learning opportunities.

Responsibilities

Digital Marketing

• Define and create audience segments in Education Cloud and Data Cloud to activate in Marketing Cloud and connected advertising platforms.
• Develop, deliver, and monitor marketing email campaigns using Salesforce Data, Marketing, and Education Clouds, in partnership with marketing specialists and cross-functional teams.
• Design and maintain marketing automations within Marketing Cloud, including triggers, journeys, and personalized content in Marketing Cloud, mapping customer/learner touchpoints and supporting team goals.
• Drive the process for creation and maintenance of email templates, content blocks, and branded communication assets for consistency and scalability within Marketing Cloud Content builder, using HTML and CSS and design resources where needed.
• Analyze campaign performance metrics, generating insights and recommendations to optimize digital marketing strategy.
• Assist the marketing event specialist in Blackthorn event management tool within Salesforce, including registration workflows, integrations with marketing journeys, and user support.
• Integrate event data from Blackthorn into targeted digital marketing campaigns, leveraging event insights for personalized outreach and communication.
• Maintain knowledge of best practices in Salesforce, multi-channel digital marketing in Marketing Cloud, and other areas.

Salesforce & Marketing Cloud Administration

• Document workflow processes, collaborate with business users to identify process improvements, and lead training on the Salesforce suite for Marketing & Market Strategy team members.
• Serve as a subject matter expert on Salesforce Marketing Cloud, providing technical support and troubleshooting.
• Collect feedback and information regarding potential system enhancement needs, prioritizing updates and resolving gaps, often with the help of U-M Information and Technology Services (ITS).
• Ensure adherence to university policies, data privacy regulations (e.g., GDPR, FERPA), and Salesforce best practices for managing member data.

Required Qualifications

Talent for interpreting data and making informed, data-driven decisions. Collaborative and team-oriented, with excellent communication skills. Adaptable to change and eager to learn emerging digital marketing best practices. Detail-oriented and self-driven with strong project management skills. At least 5 years of professional experience in CRM implementation and administration, email journeys and marketing, or a combination of education and experience. At least 2 years experience within Salesforce Marketing Cloud. Prefer experience with Salesforce Data Cloud, Salesforce Education Cloud, or any combination thereof, for customer acquisition or enrollment and events use cases.

Modes of Work

Positions that are eligible for hybrid or mobile/remote work mode are at the discretion of the hiring department. Work agreements are reviewed annually at a minimum and are subject to change at any time, and for any reason, throughout the course of employment. Learn more about the work modes.

This is a 5 year term limited position with the possibility of renewal depending on funding. Candidates must have legal authorization to work in the United States. The mode of work for this position is Hybrid with a minimum of 4 days in the office per week, Monday through Thursday, with an option of remote work on Fridays. On occasion, you may be required and must be available to work onsite on Fridays if necessitated by our center's policy and domain leadership or by your job requirements.

Additional Information

The general salary range for this position is $82,000 - $88,000. Candidates can expect to be paid a competitive and equitable salary. Factors used to determine salary include education level, experience, knowledge and skills for the position and salaries that are currently established within the unit. All candidates are encouraged to discuss salary questions to honor alignment and transparency throughout the recruiting process. Must have legal authorization to work in the United States. The salary for this position will be based upon the selected candidate's education and experience. Excellent benefits are available.

We believe all individuals deserve to be treated with respect and dignity and have the right to work in a professional atmosphere that promotes mutual respect and a safe space for collaboration. Any concerns shared with any staff members and student employees in the Center for Academic Innovation will be reported to the Equity, Civil Rights, & Title IX Office to be reviewed and addressed, and the Center for Academic Innovation encourages reporting of any forms of harassment including sexual and gender-based harassment.

The University of Michigan conducts background checks on all job candidates upon acceptance of a contingent offer and may use a third party administrator to conduct background checks. Background checks will be performed in compliance with the Fair Credit Reporting Act.

Job openings are posted for a minimum of seven calendar days. The review and selection process may begin as early as the eighth day after posting. This opening may be removed from posting boards and filled anytime after the minimum posting period has ended.

Applications will be reviewed as received throughout the posting period and continue until the position is filled.

The University of Michigan is an equal employment opportunity employer.