Marketing Communications Coordinator

Marketing Communications Coordinator

We are looking for a dynamic Marketing Communications Coordinator to join our client's growing marketing team in Grand Haven, Michigan. This Contract-to-Permanent position is ideal for a versatile and detail-oriented marketing expert with a passion for driving impactful campaigns across digital and print platforms. The role requires a creative thinker who can both strategize and execute marketing initiatives while adapting to diverse challenges. The Marketing Communications Coordinator will spearhead the growth of the marketing department by leading all strategies and execution of campaigns. Apply today for this exciting opportunity for someone with 2 years of experience in Marketing!

Responsibilities:

• Develop and implement comprehensive marketing strategies that span across digital platforms, print materials, and social media.
• Create engaging and visually appealing content, including flyers, sales sheets, trade show graphics, and promotional materials.
• Coordinate and manage marketing efforts for events and trade shows, including logistics and on-site support.
• Conduct research to identify optimal advertising channels and marketing opportunities to maximize impact and ROI.
• Manage and update website content, ensuring accurate and timely information is available to audiences.
• Oversee Google Ads campaigns and other digital advertising initiatives to drive traffic and brand visibility.
• Collaborate on email marketing campaigns that effectively communicate with target audiences.
• Provide sales support through the development of materials and tools that enhance customer engagement.
• Lead social media efforts by creating and scheduling content that aligns with brand messaging.
• Partner with internal teams to execute marketing directives and support organizational goals.

Requirements:

• Minimum of 2 years of experience in marketing communications or a related field.
• Proficiency in digital marketing tools, including Google Ads and social media platforms.
• Strong graphic design skills with experience creating print and digital materials.
• Demonstrated ability to coordinate events and trade show logistics.
• Excellent copywriting skills with a focus on persuasive and clear communication.
• Self-starter with a proactive approach to identifying and addressing marketing needs.
• High attention to detail and ability to manage multiple projects simultaneously.
• Familiarity with website management and basic content updates.