Marketing Automation Manager

Email Marketing, CRM, Or Marketing Automation Consultant

We are seeking a skilled and experienced Email Marketing, CRM, or Marketing Automation Consultant to collaborate with our diverse pool of clients across industries. As a consultant, you will bring your expertise in designing and implementing strategic email marketing campaigns, setting up and optimizing customer relationship management (CRM) platforms, and developing automated marketing workflows that drive engagement and conversions. This role is perfect for detail-oriented professionals passionate about leveraging technology to enhance marketing performance and client success.

Key Responsibilities:

• Email Marketing:
• Advise clients on best practices for email campaign development, list segmentation, A/B testing, and deliverability optimization.
• Create and execute email strategies aligned with client goals, ensuring effective messaging and alignment with brand guidelines.
• Monitor campaign performance metrics (open rates, click-through rates, conversions) and provide actionable recommendations for improvement.
• Customer Relationship Management (CRM):
• Guide clients in selecting, implementing, and optimizing CRM platforms to manage and nurture customer relationships effectively.
• Develop custom workflows, dashboards, and analytics to maximize CRM usage.
• Train client teams on CRM functionality and provide ongoing support as needed.
• Marketing Automation:
• Architect and implement automated workflows to streamline lead nurturing, onboarding, upselling, and other key marketing processes.
• Develop data-driven strategies that integrate automation with platforms like HubSpot, Marketo, Salesforce Marketing Cloud, or other leading software tools.
• Troubleshoot automation challenges and optimize performance through testing and iteration.

Requirements:

• Essential Skills and Competencies:
• Proven experience in email marketing strategy and execution, including software proficiency with tools like Mailchimp, Constant Contact, or Adobe Campaign.
• Strong knowledge of CRM platforms such as Salesforce, HubSpot, Microsoft Dynamics, or Zoho.
• Advanced understanding of marketing automation workflows and tools like Marketo, Pardot, ActiveCampaign, or Eloqua.
• Analytical mindset with expertise in interpreting marketing KPIs and generating actionable insights from data.
• Exceptional communication and collaboration skills to work effectively with diverse client teams.
• Preferred Qualifications:
• Degree in marketing, communications, business, or related field.
• Certifications in CRM or marketing automation platforms (e.g., Salesforce Certified Marketing Cloud Consultant).
• Experience consulting for industries such as retail/e-commerce, technology, healthcare, financial services, or professional services.