Manager, Lifecycle Marketing

Lifecycle Marketing Manager

ETS is a global education and talent solutions organization enabling lifelong learners worldwide to be future-ready. For more than 75 years, we've been advancing the science of measurement to build benchmarks for fair and valid skill assessment across cultures and borders. Our worldwide impact extends through our renowned assessments including TOEFL®, TOEIC®, GRE®, and Praxis® tests, serving millions of learners in more than 200 countries and territories. Through ETS Research Institute and ETS Solutions, we're partnering with educational institutions, governments, and organizations globally to promote skill proficiency, empower upward mobility, and unlock opportunities for everyone, everywhere.

We're looking for a versatile and hands-on Lifecycle Marketing Manager to lead customer engagement efforts across email, social media, and web content. This role is ideal for someone who thrives in a fast-paced environment, is an expert in HubSpot, and can craft and deploy compelling content tailored to multiple audience segments (B2C, B2G, B2B). You'll be responsible for building and executing email lifecycle campaigns, managing social media platforms, and maintaining a content calendar that supports blog publishing and audience engagement across three distinct customer groups. You'll also collaborate cross-functionally with Product, Brand, Growth, and Data teams to ensure lifecycle marketing efforts align with broader strategic goals.

Responsibilities:

• Lifecycle & Email Marketing
• Own the end-to-end email marketing strategy and execution using HubSpot.
• Build and launch automated and ad hoc campaigns tailored to each stage of the customer lifecycle.
• Partner with creative and content team members to ensure messaging is compelling, consistent, and on-brand.
• Build and optimize emails, workflows, forms, and campaigns.
• Segment audiences and personalize communications based on behavior and lifecycle stage.
• Monitor performance and iterate based on analytics and A/B testing.
• Define success metrics and implement experimentation strategies to continuously improve campaign performance.
• Oversee technical execution of lifecycle campaigns and contribute to platform optimization.
• Social Media Management
• Partner with campaign marketing managers to manage and grow presence across LinkedIn, Facebook, and YouTube for three audiences.
• Schedule content tailored to each platform and audience.
• Track performance metrics and adjust strategy to improve reach and engagement.
• Content & Website Management
• Maintain and update the content calendar across email, social, blog, and podcast channels.
• Post and optimize blog content on the website, ensuring alignment with SEO and brand voice.
• Coordinate with internal stakeholders to ensure timely and relevant content delivery.
• Cross-Functional Collaboration
• Work closely with Product, Brand, Growth Marketing, and Data Science teams to align lifecycle marketing initiatives with strategic business goals.
• Leverage consumer behavior insights and user research to inform campaign development and reduce churn.

Skills:

• Familiarity with cross-channel lifecycle marketing.
• Basic knowledge of SEO and web publishing best practices.
• Experience with A/B testing and experimentation frameworks.
• Ability to manage multiple projects and deadlines across teams and audiences.

Education/Experience:

• 3+ years of experience in lifecycle marketing, CRM, or email marketing.
• Expert-level proficiency in HubSpot (emails, workflows, forms, segmentation, reporting).
• Strong writing skills with the ability to tailor content for different audiences and channels.
• Experience managing social media platforms and content calendars.
• Excellent project management and communication skills.
• Passion for customer experience and data-driven marketing.
• Analytical mindset with experience using performance data to drive decisions.
• Experience with A/B testing and experimentation frameworks.

ETS is mission driven and action oriented. We are passionate about hiring innovative thinkers who believe in the promise of education and lifelong learning. We are energized by cultivating growth, innovation, and continuous transformation for the next generation of rising professionals as leaders. In support of this ETS offers multiple Business Resource Groups (BRG) for you to learn and advance your career growth! As a not-for-profit organization we will encourage you to lean in to your passion for volunteering. At ETS you may qualify for up to an additional 8 hours of PTO for volunteer work on causes that are important to you!

ETS is an Equal Opportunity Employer. We are committed to providing equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, marital status, veteran status, sexual orientation, gender identity, or any other characteristic protected by law. We believe in creating a work environment where all individuals are treated with respect and dignity.