International Marketing Consultant (ref38266s)

Marketing Director For Latin America

Position is responsible for ensuring franchises located in Mexico, Spain, Guatemala, Ecuador, Chile, Peru, Honduras, Costa Rica and others have corporate direction and support for marketing programs. Consult with Spanish-speaking marketing teams on key topics such as pricing, brand positioning, product development and menu optimization, communication and media selection and allocation (digital and non-digital). Ensure increased effectiveness and consistencies of franchisee marketing programs across region by consulting on design and optimization of Spanish-language campaign, advertising and media strategy. Develop and maintain trustful business relationship with marketing teams of each region to be able to consult and influence strategies. Educate and consult markets on creating Spanish-language marketing strategies based on Brand's way of doing marketing, retail, sales and profit focus with long-term growth in mind. Educate Spanish-speaking markets on the use of Brand Book, focusing strongly on Global Brand Positioning with intention to drive brand consistency across the world. Provide access to tools and educate Spanish-speaking markets in such tools around pricing, brand positioning, product development and menu optimization, communication and media selection and allocation (digital and non-digital). Responsible for collection, analysis and communication of best practices related to marketing calendar management and marketing creativity. Facilitate creation and sharing of global case studies and benchmarking working closely with country leadership teams in region. Facilitate gathering of Key Performance Indicators (KPIs) and documentation from master franchisees to report to team to create and feed specific tools. Ensure strong business assessment analysis for all markets to facilitate decision-making processes. Ensure holistic business solutions and tools that touch multiple departments and drive meaningful change in business. Ensure marketing solutions do not create undue stress on other business lines. Accompany marketing leaders in meaningful strategies thinking and planning, providing feedback, available tools, and learnings throughout process to ensure a seamless execution. 60% of written and oral communications are conducted in Spanish.