HR Leadership Instructional Designer

HR Leadership Instructional Designer

General Motors is committed to developing world-class leaders who create inclusive, high-performing teams. The HR Leadership Instructional Designer (HR-LID) plays a critical role in designing leadership and HR-focused learning solutions that elevate leadership capability, strengthen performance management practices, and support GM's enterprise-wide talent strategy. This senior-level designer builds modern, evidence-based leadership learning experiences—including performance management, coaching, accessibility & inclusion, leader effectiveness, manager capability, and culture-building content. The role partners closely with HR, People Leaders, and Talent Management to ensure learning outcomes directly support organizational priorities.

Key Responsibilities:

• Leadership & HR Learning Strategy
• Partner with HR, HRBPs, Talent Management, and People Leader Enablement to identify leadership capability gaps and performance management needs.
• Conduct needs analyses to diagnose root causes behind leadership skill gaps and inform program recommendations.
• Translate business, people, and culture goals into learning strategies that strengthen leadership effectiveness across GM.
• Consult on modern leadership best practices including coaching, feedback, communications, inclusive leadership, and psychological safety.
• Design & Development of Leadership Learning
• Design and develop high-impact leadership learning content using ADDIE, SAM, and action-based learning approaches.
• Build ILT/VILT curriculum, leadership workshops, toolkits, practice activities, and performance-support resources.
• Create scenario-based, story-driven, and behavior-change frameworks tailored to leader challenges (e.g., underperformance, coaching conversations, conflict, prioritization, decision-making).
• Design and develop multi-modal learning solutions—including eLearning, interactive experiences, videos, job aids, and self-paced leadership programs—and recommend post-training reinforcement strategies to sustain learning and drive behavior change.
• Ensure content reflects modern leadership science (neuroscience-informed behavior change, performance habits, coaching models, inclusive leadership principles).
• Performance Management Expertise
• Partner with HR and Talent to design programs for:
• Effective performance conversations
• Goal-setting & accountability
• Coaching skills for leaders
• Feedback best practices
• Talent assessment and development planning
• Embed PM frameworks and behavior models into practical, easy-to-apply learning assets.
• Collaboration & Project Management
• Partner with SMEs, HRBPs, and People Leader groups to validate content and ensure leadership programs reflect real GM leadership challenges.
• Support Learning Program Managers (LPMs) in scoping project timelines, resourcing, and content sequencing.
• Manage multiple leadership design projects simultaneously using agile design methods (SAM, rapid prototyping).
• Partner with Communications and Change Management teams to align messaging and learner readiness.
• Coordinate with LMS and learning operations to prepare materials for deployment.

Required Qualifications:

• Portfolio required: Demonstrated leadership learning assets including ILT/VILT content, performance-management modules, behavior-change design, and scenario-based learning.
• 10+ years of experience in instructional design, leadership development design, talent development, or organizational development.
• Experience designing ILT/VILT leadership programs—leadership, performance management, coaching, interpersonal skills, culture and inclusion.
• Proven ability to design learning that drives actual behavior change (practice-based, scenario-based, action-based learning).
• Strong understanding of leadership science, adult learning, and modern behavior-change design.
• Proficiency in tools such as Articulate, Vyond, Camtasia, Adobe Suite, Rise/Storyline, and Microsoft Office.
• Ability to consult with senior stakeholders, HR, and People Leaders with professionalism and influence.
• Ability to manage multiple complex leadership design projects simultaneously with strong attention to detail.
• Exceptional written communication—clear, compelling, and executive-caliber.

Preferred Qualifications:

• Graphic design experience (visual storytelling, layout, branding)
• UX design or user-centered learning experience design
• Basic JavaScript or interactive scripting
• Strong facilitation skills for ILT/VILT working sessions, breakout groups, and stakeholder alignment
• Experience applying Action Mapping, Design Thinking, or empathy-based discovery
• Experience designing scenario-based or branching simulations
• Experience creating communication or promotional assets for leadership programs
• Familiarity with leadership-focused analytics, evaluation frameworks, or behavior measurement
• Experience working in large, global, matrixed organizations
• Background in I/O Psychology, leadership science, coaching foundations, or change management