Director Of Sales And Marketing

Director Of Sales And Marketing

The Director of Sales and Marketing is a dynamic and experienced sales leader who understands the science of selling and drives business development as a member of the executive leadership team. This role develops and executes the corporate sales strategy through rapid growth as a player-coach and is responsible for guiding the activities that drive results in alignment with stated company targets. The VP of Sales leads, grows, and refines a high-performing sales organization while holding the team to the highest standards of performance and accountability. This position serves as an internal and external advocate for best-in-class customer experiences and requires full engagement with, pursuit of, and portrayal of the Vantage Plastics mission statement and stated values. This role also provides executive oversight of marketing strategy, demand generation, brand positioning, and sales enablement to support revenue growth objectives.

Primary Accountabilities:

• Provide executive oversight of marketing strategy, demand generation, brand positioning, and sales enablement activities aligned to sales vertical goals.
• Own and deliver annual revenue, margin, and growth targets by business unit and sales verticals, including Vantage Plastics, Lotis Technologies, and VanRove.
• Develop and execute annual and quarterly sales plans by vertical, including target accounts, pipeline goals, and forecasting discipline.
• Drive new business acquisition while maintaining and expanding strategic customer relationships.
• Develop and execute customer, market, and end-use diversification strategies to reduce revenue concentration risk and strengthen long-term stability.

Duties and Responsibilities:

• Oversee development and execution of marketing strategies that support sales growth, lead generation, and customer acquisition across business units and verticals.
• Ensure alignment between sales and marketing efforts including messaging, value propositions, trade show strategy, and customer-facing materials.
• Provide strategic direction for brand management, market positioning, and promotional activities in support of corporate objectives.
• Review and evaluate marketing performance metrics to ensure effectiveness and return on investment.
• Work with sales team members individually to establish sales goals and develop business plans to achieve them.
• Hold bi-weekly Level-10 EOS "Traction" meetings with the sales team.
• Plan, develop, implement, and execute a sales strategy leveraging market knowledge to convey product value proposition and positioning.
• Motivate, develop, and grow the sales team and cultivate a performance-based culture built on delivering value to customers.
• Oversee CRM usage and provide coaching on activity expectations, pipeline discipline, and opportunity management.
• Utilize the CRM system to maintain visibility to pipeline and provide accurate sales forecasts to leadership.
• Lead recruiting, selection, onboarding, and ramp plans for sales representatives as required to meet growth targets.
• Evaluate and implement geographic expansion strategies, including territory design and rep coverage models aligned to vertical growth objectives.
• Personally lead strategic sales opportunities as a player-coach while scaling the organization over time.
• Develop and maintain senior-level relationships with key prospective customers and organizational leaders.
• Lead client engagement and operational discovery processes to integrate solutions into customer workflows and recommend best practices.
• Coach sellers through complex sales cycles using a consultative approach and ensure compliance with organizational sales processes.
• Provide business development and thought leadership through opportunity identification growth of new capabilities.