Director Of Marketing

Director Of Marketing

Optimal Care is where your dedication meets a rewarding career. As a clinician owned and operated company, we create the opportunity and environment for each employee to realize their highest potential while maintaining a personalized focus on our patients and families every day. We are the Midwest's premier provider of physician services, home health, and hospice care. Our integrated care delivery model incorporates technology, innovation, and best practices. We produce value-based outcomes by managing chronic disease process, rehabilitation, and end-of-life care. We live a simple mission: Serve Together, Provide Value, and Deliver Exceptional Quality Care. What does this mean for you? At Optimal Care, you have our resolute commitment to being an exceptional place to work. Your expertise, passion, and commitment to exceptional quality care will continue to thrive. With you we can build a remarkable place to work. Exceptional benefits include:

- Minimum of 3 weeks paid time off (PTO)

- Company vehicle program

- Flexible work schedule

- Mentorship culture

- Medical, dental, and vision insurance

- 401(k) with employer match

- Mileage reimbursement

- Cutting edge technology

Are you a strategic marketing leader who excels at building brands that resonate with audiences while driving measurable business results? Join Optimal Care as our Director of Marketing and lead the strategy that defines how we connect with patients, partners, and communities.

About The Role

As Director of Marketing, you'll be the architect of our brand presence and the driving force behind all marketing, communications, and digital strategy initiatives. Reporting to the Chief Sales Officer, you'll partner with executive leadership to position Optimal Care as a trusted, high-quality healthcare organization while leading integrated campaigns that fuel growth and engagement. This is a high-impact leadership role where your creative vision, strategic thinking, and data-driven approach will shape how thousands of people experience our brand. You'll oversee everything from digital marketing and social media to internal communications, public relations, and sales enablement - building a cohesive brand story across every touchpoint.

Key Responsibilities

Brand Strategy & Leadership

- Ensure consistent brand identity, voice, and standards across all channels and platforms

- Lead brand storytelling initiatives that position Optimal Care as a healthcare leader

- Partner with executive leadership to align marketing strategy with organizational goals

- Oversee performance analytics and use data to continuously refine strategy and ROI

Digital Marketing & Web Excellence

- Direct comprehensive digital strategy including SEO, PPC, content marketing, and paid social

- Oversee website performance, user experience, and conversion optimization

- Lead marketing automation and customer journey mapping initiatives

- Monitor analytics and refine digital strategies to maximize reach and engagement

Integrated Campaign Management

- Develop and execute data-driven marketing campaigns aligned with growth objectives

- Coordinate cross-functional initiatives supporting key programs and service lines

- Oversee lead generation and customer engagement strategies

- Manage campaign budgets, timelines, and deliverables for successful execution

Social Media & Community Building

Guide social media strategy across all platforms (LinkedIn, Facebook, and emerging channels)

Oversee content creation, community management, and paid advertising