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Digital Marketing Specialist

Manage and optimize multi-platform lead generation campaigns to drive business growth
Troy, Michigan, United States
Senior
2 days ago
Michigan Staffing

Michigan Staffing

Provides state government employment services, connecting job seekers with public sector opportunities and supporting agencies with staffing and workforce solutions.

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Digital Marketing Specialist

We are looking for a highly motivated digital marketing specialist to join our team on a contract basis. This role is based in Troy, Michigan, and requires a detail-oriented individual with a strong background in digital marketing tools, campaign management, and lead generation strategies. The ideal candidate will thrive in a fast-paced environment, work independently, and bring a resourceful and entrepreneurial approach to their work.

Responsibilities:

  • Develop and execute lead generation campaigns across multiple platforms to drive business growth.
  • Manage and monitor HubSpot sequences, ensuring optimal performance and effective tracking.
  • Conduct tailored searches using tools like ZoomInfo to identify potential leads and market opportunities.
  • Oversee social media management efforts, including content creation and engagement strategies.
  • Update and maintain company websites to ensure accurate and appealing online presence.
  • Collaborate with the head of sales to align marketing strategies with sales objectives.
  • Utilize tools such as PowerPoint and Canva to create compelling presentations and marketing materials.
  • Translate complex technical concepts into actionable plans for non-technical stakeholders.
  • Occasionally travel to support marketing and sales initiatives.
  • Continuously analyze campaign data using Google Analytics to measure effectiveness and refine strategies.

Requirements:

  • A minimum of 5 years of experience in digital marketing or a related field.
  • Proficiency in Google Ads, Google Analytics, and Google AdWords to optimize campaigns.
  • Strong expertise in managing email marketing campaigns and lead tracking systems.
  • Familiarity with marketing platforms such as HubSpot and ZoomInfo.
  • Ability to work independently with minimal direction, demonstrating self-motivation and resourcefulness.
  • Excellent communication skills to simplify technical concepts for diverse audiences.
  • Tech-savvy with the ability to update websites and design marketing assets using tools like Canva.
  • Entrepreneurial mindset with a proactive approach to problem-solving and innovation.
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Digital Marketing Specialist
Troy, Michigan, United States
Marketing
About Michigan Staffing
Provides state government employment services, connecting job seekers with public sector opportunities and supporting agencies with staffing and workforce solutions.