Digital Marketing Specialist

Digital Marketing Specialist

We are looking for a highly motivated digital marketing specialist to join our team on a contract basis. This role is based in Troy, Michigan, and requires a detail-oriented individual with a strong background in digital marketing tools, campaign management, and lead generation strategies. The ideal candidate will thrive in a fast-paced environment, work independently, and bring a resourceful and entrepreneurial approach to their work.

Responsibilities:

• Develop and execute lead generation campaigns across multiple platforms to drive business growth.
• Manage and monitor HubSpot sequences, ensuring optimal performance and effective tracking.
• Conduct tailored searches using tools like ZoomInfo to identify potential leads and market opportunities.
• Oversee social media management efforts, including content creation and engagement strategies.
• Update and maintain company websites to ensure accurate and appealing online presence.
• Collaborate with the head of sales to align marketing strategies with sales objectives.
• Utilize tools such as PowerPoint and Canva to create compelling presentations and marketing materials.
• Translate complex technical concepts into actionable plans for non-technical stakeholders.
• Occasionally travel to support marketing and sales initiatives.
• Continuously analyze campaign data using Google Analytics to measure effectiveness and refine strategies.

Requirements:

• A minimum of 5 years of experience in digital marketing or a related field.
• Proficiency in Google Ads, Google Analytics, and Google AdWords to optimize campaigns.
• Strong expertise in managing email marketing campaigns and lead tracking systems.
• Familiarity with marketing platforms such as HubSpot and ZoomInfo.
• Ability to work independently with minimal direction, demonstrating self-motivation and resourcefulness.
• Excellent communication skills to simplify technical concepts for diverse audiences.
• Tech-savvy with the ability to update websites and design marketing assets using tools like Canva.
• Entrepreneurial mindset with a proactive approach to problem-solving and innovation.