Account Based Marketing Manager

Account Based Marketing Manager

The Account Based Marketing Manager will be responsible for leading the development and execution of our account-based marketing approach for high-value UK advisory clients, such as national firms, networks and consolidators. This role is pivotal in driving growth in M&G's retirement solutions – including the UK's largest and longest standing smoothed fund, PruFund – through tailored marketing initiatives that strengthen relationships and accelerate conversion within key accounts.

We require a strategic thinker with a proven ability to build bespoke marketing plans, collaborating closely with Distribution to deliver on tactical objectives while aligning with overarching messaging, campaigns and always-on activity. The successful candidate will be able to demonstrate a strong understanding of the sales process and account-based marketing techniques to ensure delivery of the right content at the right time, maximising engagement and impact.

Key Responsibilities:

• Work with stakeholders in Distribution to identify key client accounts, understand their needs and how M&G's range of retirement solutions can add value.
• Define and implement an account-based marketing approach, selecting and optimising channels for accurate targeting and maximum impact, including events, email, content and social media.
• Deliver targeted collateral and support to accelerate sales conversion and deepen client relationships, reflecting an astute understanding of the sales cycle and how marketing influences decision-making.
• Partner cross-functionally to integrate initiatives within the broader go-to-market strategy and ensure cohesive delivery.
• Ensure all deliverables remain closely aligned to core messaging and effectively communicate the value proposition of M&G's solutions.
• Use measurement, evaluation and reporting on marketing performance to inform and shape future plans.
• Analyse data and feedback to continuously improve marketing strategies and execution.

Qualifications:

• Proven experience in bespoke, account-based marketing within a B2B environment.
• Experience in asset management and/or wider financial services is preferrable but not essential.
• Demonstrable proficiency in optimising channel choice, format, key messaging and audience targeting.
• Strong project management and leadership skills with the ability to coordinate input from various teams.
• Excellent communication and interpersonal skills.
• Understanding of data visualisation tools and techniques.
• Ability to work collaboratively in a fast-paced environment.

Job Level: Experienced Colleague

Reports to: Senior Marketing Manager

Location: Edinburgh, Stirling or London (Hybrid 2 - 3 days a week in the office)

Recruiter: Phoebe Ewers

Closing Date: 30th January 2026

What We Offer:

At M&G, we're committed to helping you thrive and supporting your wellbeing, both at work and beyond. Our benefits are designed to help you balance your professional and personal life, while planning confidently for your future. Our UK benefits include:

• A valuable pension scheme of 18%, with 13% made up of Employer Contributions and 5% Employee Contributions. We also offer Share Save and our Share Incentive Plan, together with access to financial wellbeing and support services - to help give you real confidence to put your money to work.
• Enjoy 38 days annual leave including bank holidays, with the opportunity to purchase up to 5 extra days and additional flexibility through our Time Off When You Need It policy – to balance your work and personal commitments.
• Our market leading Inspiring Families policy includes comprehensive support and paid parental leave covering maternity, adoption, surrogacy, and paternity leave - as supporting families is a core aspect of our inclusive culture.
• Health & Protection cover including Private Healthcare, Critical Illness cover and Life Assurance for you, with family options - for peace of mind.

We have a diverse workforce and an inclusive culture at M&G, underpinned by our policies and our employee-led networks who provide networking opportunities, advice and support for the diverse communities our colleagues represent. Regardless of gender, ethnicity, age, sexual orientation, nationality, disability or long term condition, we are looking to attract, promote and retain exceptional people. We also welcome those who take part in military service and those returning from career breaks.

M&G is also proud to be a Disability Confident Leader, and we welcome applications from candidates with long-term health conditions, disabilities, or neuro-divergent conditions.

If you need assistance or an alternative means of applying for a role due to a disability or additional need, please let us know by contacting us at careers@mandg.com.