Digital Marketing Manager

Digital Marketing Manager

We are seeking a Digital Marketing Manager to lead and execute marketing strategies that drive brand positioning, engagement, and lead generation across a portfolio of communities and business lines. This role requires a strong mix of strategic thinking, hands-on digital marketing expertise, and the ability to guide cross-functional teams toward measurable results.

Key Responsibilities

• Develop and implement comprehensive digital marketing strategies, including paid media, social media, email, website optimization, and SEO/SEM initiatives.
• Elevate community and brand positioning through online channels, differentiating from competition with clear, compelling messaging.
• Partner with sales leaders to understand occupancy and growth goals, offering strategic marketing solutions that support lead generation and conversion.
• Plan and execute digital campaigns to support events, promotions, and long-term brand awareness.
• Lead the creation and management of content across digital platforms, ensuring alignment with brand voice and objectives.
• Collaborate with internal and external creative teams to develop marketing assets (ads, landing pages, email campaigns, social media content, videos, etc.).
• Manage and oversee campaign calendars, timelines, and approvals to ensure on-time and high-quality execution.
• Use analytics tools (Salesforce, Power BI, Google Analytics, social media dashboards) to track campaign performance, optimize ROI, and report actionable insights.
• Maintain up-to-date websites and digital properties, ensuring accuracy of content, imagery, and offers.
• Research and implement best practices in digital marketing, testing new channels, formats, and technologies (e.g., AI tools, marketing automation).
• Provide guidance and training to sales teams on leveraging digital marketing campaigns to reach occupancy and engagement targets.
• Collaborate with cross-functional teams to support initiatives in related areas, such as post-acute care or specialized service lines.