Bilingual Marketing Data Analyst | Hybrid Guadalajara

Marketing Data Analyst

MezTal is looking for a Marketing Data Analyst to join our team in Guadalajara and support one of our U.S.-based clients. This role is essential for transforming raw marketing data into clear, accurate, and actionable insights that help drive better decisions.

If you enjoy working with marketing data, building dashboards, automating reports, and identifying trends that impact performance, this position will give you the opportunity to make a real impact. You'll collaborate closely with our client's marketing and creative teams to deliver high-quality reporting, reduce manual work through automation, and ensure consistent accuracy in data-driven decisions.

Key Responsibilities

• Collect, validate, and organize marketing data from multiple platforms (Google Ads, Meta, SEO, email, analytics, etc.).
• Build, maintain, and automate recurring marketing reports and dashboards (monthly, quarterly).
• Design reporting templates, implement automation workflows (Python scripts, API connectors, BI tools).
• Analyze campaign performance and surface actionable insights (CTR, CAC, ROI, conversions, traffic trends).
• Detect unusual patterns or anomalies in performance metrics and flag them for review.
• Deliver clear, visually engaging reports and dashboards for internal and client-facing presentations.
• Collaborate with U.S. client teams to ensure reporting aligns with business and marketing goals.
• Document and continuously improve reporting processes to increase efficiency and accuracy.

Tools You'll Work With

• Microsoft Excel or Google Sheets (formulas, pivot tables, lookups).
• Python, Pandas, SQL (for data automation and analysis).
• BI tools such as DOMO, Power BI, or similar.
• Marketing platforms: Google Analytics, Meta Ads, SEMrush, HubSpot, etc.
• Google Slides / PowerPoint for visual reporting.