Trade Marketing Manager, Don Ramon

Trade Marketing Manager, Don Ramon

Established in 1989, Morales Capital Group, is a portfolio of companies including MBG, Mexcor International, MFI, Globalternative Solutions, VivaVerse, and Viva Center. It is a primarily a family-owned, multi-generational importer & distributor of alcohol beverages headquartered in Houston, Texas. Founded by Celia Villanueva and joined by her son Eduardo Morales in 2014, MCG has grown to be the 3rd largest alcohol beverage distributor in Texas, the 4th largest spirits distributor in Florida and 6th in California. MCG has cultivated and established a network of partnerships with over 140 regional distributors and control states resulting in reach and presence in all 50 states in the US. MCG offers a carefully curated, diverse portfolio of top-quality brands sourced from all over the world and strives to provide exceptional levels of service to our business partners every day.

Located in Houston, TX Mexcor Inc. seeks a Trade Marketing Manager, Don Ramon for the Dallas region. We have a competitive compensation package with a wide range of benefits for full-time employees.

Company: Mexcor International, dba Mexcor Inc

Job Title: Trade Marketing Manager, Don Ramon

Reports To: Director of Marketing, Mexcor International

Position Type: Full Time Salaried Exempt, Supervises Others: Yes

Job Description

Reporting to the Director of Marketing, the Trade Marketing Manager for Don Ramon will play a key role in crafting, aligning, and executing trade marketing strategies while leading a team of Market Development Representatives. This position collaborates with the Director of Marketing to develop annual commercial and trade marketing plans that align with overall brand objectives and drive growth across key channels to deliver the annual financial plan for Don Ramon.

Acting as a vital liaison between the Don Ramon Brand team (MX Based) and the Mexcor International sales team, this position will be instrumental in translating local brand strategies into impactful trade marketing plans and channel activations.

Company Values

All-In: Being Accountable; If it's to be, it's up to me.

People: Growing and building partnerships within a family dynamic.

Future Thinking: Innovative and disruptive in our approach.

Duties and Responsibilities

• Develop customer programs in alignment with brand guidelines and messaging, ensuring they are grounded in customer and consumer insights.
• Lead the ideation, creative development, procurement, and execution of marketing materials across various communication channels.
• Collaborate with National Account teams to implement national and customer-specific initiatives, support new item presentations, and develop shopper activation plans.
• Conduct post-project evaluations to assess performance, identify successes, and determine areas for improvement.
• Manage and reconcile all marketing expenditures and expenses to ensure budget adherence.
• Provide support, training, and briefing for third-party agencies to ensure alignment with brand goals and strategies.
• Identify and execute event and sponsorship opportunities that align with brand positioning, ensuring meaningful consumer engagement and strong brand impressions.
• Develop and implement an On-Premise trade support plan, including events and promotional initiatives.
• Design and oversee U.S. media plans, encompassing local influencers, geo-targeted media, and content creation for social media channels.
• Lead the hiring, training, and management of Market Development Representatives (MDR), establishing and tracking monthly key performance indicators (KPIs).
• Define strategic direction for customer segmentation, success metrics, and merchandising principles to align with brand positioning and market demands.
• Oversee the ordering process, vendor relationships, and invoicing for Point-of-Sale (POS) materials to ensure timely delivery within budget constraints.
• Conduct market visits to analyze trends, assess trade marketing performance, capture best practices, and identify potential business opportunities.

Behavior & Communication Expectations

• A high level of professionalism and confidentiality is crucial to this role
• Establish and maintain effective working relationships with staff, department leaders and executive leadership with the purpose of:
• Always being approachable
• Being known as a trusted resource for knowledge and guidance
• Desire to deliver excellence – Always looking for the very best product in what we do
• Living Above the Line – Exhibiting ownership, accountability and responsibility
• Engaged – Ensuring we all care about MBG and the work we do, from the top - down
• Responsive – We do what we say in a timely manner
• Respected – As professionals, we are known for accuracy in all we say and do
• Confident – Trust in our ability to be successful and make good decisions

Competencies

• Customer Focus: Actively seeks to understand customer needs and perspectives. Ensures that the voice of the customer is considered in decision-making. Builds lasting customer relationships to drive satisfaction and loyalty.
• Business Acumen: Understands market trends, competitive landscape, and business strategies. Uses this knowledge to identify opportunities and drive profitable growth. Balances short-term and long-term business objectives effectively.
• Strategic Agility: Anticipates future trends and their implications for the business. Quickly grasps new concepts and can pivot strategies when necessary. Is comfortable with ambiguity and able to make informed decisions amidst uncertainty.
• Influence and Persuasion: Skilled in presenting ideas and convincing others to adopt them. Can effectively communicate the value proposition of products and services, leading to successful sales outcomes. Builds consensus and inspires action across different levels of the organization.
• Results Orientation: Focuses on achieving key business outcomes and targets. Demonstrates a strong drive for results by setting high-performance standards and working diligently to exceed them. Continuously monitors performance metrics and adapts strategies to ensure success.

Qualifications

• This is a hybrid role, combining remote work, in-office meetings, and travel approximately 25% of the time
• Driving record must be within MVR policy guidelines throughout employment
• Must be able to pass a background and drug screening for hire and randomly throughout employment

Experience

• 5+ years of experience in Consumer-Packaged Goods Trade Marketing, Sales, or Marketing roles
• Prior trade marketing experience is a must, preferably within the Spirits industry
• Proven track record of presenting to national customers and/or large audiences
• Experience in briefing and training Marketing-Promotional Agencies

Skills

• Bilingual—fluent Spanish required
• Proficiency in using various systems, including Microsoft Office, Syndicated Data, and Sales Performance systems such as VIP, MicroStrategy, and Encompass
• Strong problem-solving mindset with the ability to identify solutions and drive results
• Excellent time management and organizational skills, capable of prioritizing tasks and managing multiple projects effectively in a dynamic and complex business environment
• Ability to analyze and interpret panel data, such as Nielsen, to derive actionable insights
• Exceptional interpersonal skills, with the ability to collaborate effectively and work with others to achieve shared goals
• Team player, adaptable to a fast-paced, evolving environment

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

Mexcor International provides equal employment opportunities (EEO) to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This EEO policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

Employment with Mexcor International is at will. This means employment is for an indefinite period of time and it is subject to termination by you or Me