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Product Marketing Manager
Lead the development of a comprehensive product marketing strategy to drive user adoption.
AustinWashington DCNew York
Expert
$150,000 - 200,000 USD / year
2 weeks ago
Method Financial
Method empowers consumer liability data access and payments via a…
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✨ About The Role
- This role involves leading Method's marketing efforts with a focus on product and content marketing.
- Responsibilities include defining and executing the product marketing strategy and producing collateral to drive lead generation and sales conversion.
- The candidate will drive go-to-market strategy through market research, customer segmentation, and value proposition development.
- The role requires designing and executing product marketing strategies to increase awareness and adoption of products and features.
- The candidate will also be responsible for elevating the brand's awareness through various channels, including events, blog posts, and thought leadership articles.
⚡ Requirements
- The ideal candidate will have over 7 years of experience in managing and executing go-to-market strategies, particularly in the banking and fintech sectors.
- A strong analytical mindset is essential, with the ability to synthesize data to inform decision-making and measure the impact of marketing initiatives.
- Creative skills in writing and design are important to effectively drive the brand's tone and messaging.
- The candidate should be comfortable with ambiguity and possess experience in building processes from the ground up.
- Experience in finance or fintech, particularly in early-stage companies, will be highly valued.
Product Marketing Manager
AustinWashington DCNew York
$150,000 - 200,000 USD / year
Marketing
About Method Financial
Method empowers consumer liability data access and payments via a…