Product Content Engineer

Product Content Engineer

Meta's Product Content Engineering team is responsible for the content experiences across platforms and products. PCE works in close partnership with engineering, product, and partnerships teams to improve the discovery and distribution of content to drive value for users at scale. The work is time-sensitive and innovative, situated at the intersection of content expertise and Meta's industry-leading ranking and delivery systems. The Content Engineer should be experienced in content production and understanding, strategy and analysis to execute across a variety of projects, ideally in multiple languages. The main function of a content engineer is to define and execute a content strategy that aims to significantly improve the product experience for consumers. The ideal Content Engineer has technical expertise combined with a capacity to drive change in ambiguous, fast-paced and high growth environments. They will be expected to perform data analytical work, comprehend complex recommendation systems, and test hypotheses while driving alignment across a wide cross-functional team to deliver business impact at scale.

Product Content Engineer Responsibilities

• Prioritize fast execution across content optimization experiments and analyses with the goal of delivering insights and recommendations to improve both user and creator experiences on-platform.
• Understand technical product needs and translate those into actionable direction and readouts for a content-focused cross-functional team.
• Understand Meta's strategic and competitive position and deliver content strategies and product solutions that are aligned with our mission and recognized best in the industry.
• Perform data exploration and analysis to produce actionable insights and reports for our content, engineering, strategy, and product teams.
• Integrate content and market analysis into product requirements to improve engineer output and enhance both creator and user satisfaction.
• Manage efforts to drive improved performance from creators in North American markets through cross-functional projects with Search, Ranking, Product, and Partnerships to drive top-line goals.
• Define emergent opportunities and drive impact via execution in highly ambiguous areas. Agile support and flexibility is required.

Minimum Qualifications

• 8+ years of experience with digital content strategy, journalism, production, linguistics and relevant skills.
• 1+ years working with GenAI products, prompt engineering, annotation, and/or content labeling and analysis.
• Expertise in developing and implementing high-quality datasets, annotations, and evaluation metrics that drive the training and improvement of generation models.
• Experience working independently and autonomously.
• Previous experience collaborating with product and technical teams.
• Proven knowledge of industry trends and news.
• Experience leading and collaborating on cross-functional projects to build products, respond to urgent needs, preempt issues and address concerns in collaborative and timely fashion.

Preferred Qualifications

• 5+ years of work experience in product management, data analytics, or content operations in a leading content platform.
• 2+ years of experience working closely with ranking teams.
• Demonstrated expertise in data science or data analysis with proven experience in creating queries, generating complex spreadsheets, and building dashboards.
• Proficiency in SQL-based languages, and experience with Python or R preferred.
• Professional working fluency in multiple languages, especially Spanish or Portuguese preferred.
• Experience in data visualization and tools such as Tableau.