Marketing Insights Researcher: Facebook

Marketing Insights Researcher

The mission of the Marketing Insights team is to understand the needs, experiences, behaviors, and attitudes of our users and customers to maximize the value Meta can deliver across our platforms and services. Our team are experts in research technique and practice, but our differentiator is how we act as full-stack partners to help identify and actualize the marketing strategies that connect people and businesses to meaningful experiences. We are seeking a Marketing Insights Researcher to join our Outbound Brand team, working with our marketing organization to shape how people realize the promise of Facebook. The marketing team is tasked with identifying ways to evolve our marketing practice, bringing our promise to people in multiple ways wherever they are. The focus of this role is to help them figure out how to deliver our message across a wide variety of channels, how to identify mutually beneficial partnerships that build our brand in ways that align with our strategy, and how to create synergies across these so they are cumulative to consumers. While we do run campaigns, more of our work is meeting people where they are in resourceful and evergreen ways and you will help create and optimize this system. A successful Marketing Insights person in this role has identified gaps where a brand is and where it wants to be and figured out what partnerships can deliver that, and then help activate the idea. You are an experienced researcher who uses your craft to make things happen.

Responsibilities

• Develop the learning agendas to support progress on business goals
• Design and execute quantitative and qualitative research to support decision-making, strategic planning and shape marketing/brand strategies, campaign development, product development, retail/channel strategy
• Translate research findings into actionable insights with clear recommendations
• Producing highly effective communication that motivates people to apply learnings in marketing and across the organization

Minimum Qualifications

• Research Expertise: 5+ years of research experience. High degree of qualitative and quantitative research expertise, with a background applying it in a business context to drive decision-making and raise relevance of new opportunities
• Marketing Expertise: Proven expertise in shaping insights-driven marketing campaigns and product launches from definition to execution, with a focus on shaping strategy, driving alignment, and delivering business outcomes
• Strategic skills: Experience building strategies for brands. Adept at navigating ambiguity, identifying problems to solve, setting priorities, and driving learning agendas with minimal guidance
• Highly Curious & Strategic Thinker: You always think of the key questions we need to solve for and how answering these can move the business forward. You are skilled at identifying opportunities and thinking outside the box
• Experience of working effectively within a changing environment, and pivoting to the areas of greatest opportunity. This is like running a small business, with limited resources
• You have implemented big marketing efforts through channels without "television ads." You have demonstrated experience with a wide variety of alternative marketing tactics

Preferred Qualifications

• Experience working with multi-channel marketing that integrates communications to alternative marketing to on-platform integrations to creator driven programming to classic ads/marketing
• 3+ years working at an agency that does alternative marketing (such as an agency that does brand activations, partnerships, "IRL" real life integrations, influencer/creator led strategies etc)
• In-depth knowledge on how to identify/implement partnerships, social, and/or activation marketing

$138,000/year to $188,000/year + bonus + equity + benefits

Equal Employment Opportunity

Meta is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics.