Manager, Advertiser Activation Marketing

Manager, Advertiser Activation Marketing

The SMB Performance Marketing organization contributes directly to Meta's mission by connecting small and medium sized businesses across the world with their customers on Facebook, Instagram, and Messenger, while helping them grow through solutions like advertising and messaging. We succeed when we help our customers grow their business. Our team helps more than 99% of Meta's 10 million plus advertisers. Our potential business is even larger with more than 200+ million active pages on Meta. Meta is seeking an experienced marketing leader for its SMB Performance Marketing team who is passionate about performance marketing, online advertising, customer experience, and developing teams and individuals. You will lead a team of marketers to help both existing small businesses advertisers grow and drive new advertiser acquisition via self-serve marketing campaigns. You will do this by partnering closely with cross-functional partners including international marketing, product, sales, marketing operations, data science, engineering, etc, while establishing the marketing vision for your team, influencing strategy across the organization, and managing your team to execute on the vision. At Meta, we are focused on building a collaborative workplace with different perspectives. Our SMB Performance Marketing team is focused on amplifying voices across our community, so we welcome you, your personal experience and different perspectives.

Manager, Advertiser Activation Marketing Responsibilities

• Lead, manage, and grow a team of marketers to deliver business results. This includes people management responsibilities such as mentoring individuals, recruiting, training and onboarding.
• Innovate and develop step-changing marketing strategies and campaigns that drive short term and long term growth.
• Ruthlessly prioritize across initiatives and stakeholders to ensure that the team is delivering the most impact.
• Have a data-driven mindset and leverage a scaled approach to drive both global and regional impact.
• Build productive working relationships with leaders across Meta teams (e.g. product, engineering, sales, business development, marketing operations, data science, demand management, sales planning/operations, and finance).
• Create a team environment centered on impact, transparency, individual and business growth, and fun.
• Communicate effectively to all levels of the organization - including up, down and sideways.
• Partner with cross functional teams to drive infrastructure requests, operational expertise and process efficiencies.

Minimum Qualifications

• BA/BS degree or equivalent work experience.
• 8+ years of work experience in marketing.
• 2+ years experience building, leading, and mentoring teams.
• Experience in performance marketing - specifically with digital channels.
• Digital marketing experience with knowledge of channels like email, Facebook and Instagram ads, in-product, etc, as well as an understanding of customer segmentation and lifecycle marketing.
• Demonstrated experience achieving marketing results against organizational objectives, at global scale.
• Analytical experience and experience working with analytics/data science team on defining KPI, experimental design and cross-channel measurement.
• Experience working with in-house infrastructure, eg: marketing targeting and delivery infrastructure, reporting, etc.
• Proven leadership experience including influencing and communicating direction across cross functional teams.

Preferred Qualifications

• Region specific marketing experience with APAC, LATAM, or EMEA.
• Experience driving step change performance marketing strategy for new programs.
• Experience getting insights and influencing new program ideas or offers.
• Experience working with a global team, including direct reports working remotely.
• Avid Facebook/Instagram/Whatsapp user.

$150,000/year to $211,000/year + bonus + equity + benefits

Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.

Meta is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics.