Integrated Marketing Manager - Reality Labs. Australia

Integrated Marketing Manager - Reality Labs. Australia

The Integrated Marketing Manager, Reality Labs. Australia will serve as Marketing Leader of Reality Labs for Australia and manage all marketing areas for Metaverse and Wearables products/services. This role demands leadership skills to facilitate effective cross-functional collaboration in developing comprehensive marketing plans, in order to achieve business and brand objectives.

Responsibilities

You will apply analytical rigor, an understanding of audience dynamics, and the right mix of brand and product knowledge to deliver effective marketing plans that truly move the needle.

• Deliver cross-channel marketing programs including strategy, execution, optimization, analysis and reporting
• Develop an understanding of our audience personas, mindsets, attitudes, values and behaviors across products and industries
• Create briefs to reach our target audiences and achieve business goals
• Partner closely with many teams to identify opportunities and deliver integrated marketing campaigns: International Marketing, Product Marketing, Insights, Decision Science, Social, Influencer, Communications, Planning and Media investment, Creative X (In-house Creative and Production Agency), Media and Advertising Agencies, Growth Marketing and Product Management
• Work closely with external business partners to develop integrated marketing campaigns: Advertising Agency, Social Media/Influencer Agency, Media Platform and so on
• Track performance of campaigns to provide data-backed insights to optimize campaigns and find new opportunity areas

Minimum Qualifications

• 10+ years of experience in managing and executing large scale consumer campaigns and long term brand building through a broad media mix that delivers measurable brand and business results
• Understanding of consumers in Australia, with demonstrated experience utilizing consumer research and data to drive actionable insights to develop marketing strategies and plans
• Demonstrated experience working with Media and Creative agencies
• Experience in leading and communication, with demonstrated talent at building collaborative partnerships with product partners and other cross-functional teams
• Experience managing multiple campaigns at the same time, and working with many different internal and external teams to ensure we are launching our programs seamlessly, and to the highest impact
• Experience in building brands and is experienced in developing and executing insights-driven brand and consumer marketing plans that move hearts and minds
• Experience driving customer acquisition and revenue growth through the implementation of digital and traditional media strategies

Preferred Qualifications

• Experience and knowledge about wide ranging environment, social and business landscapes
• Experience managing multiple campaigns at the same time, and working with many different internal and external teams to ensure we are launching our programs seamlessly, and to the highest impact
• Experience in consumer product categories and brands such as consumer technology, digital products/services, or leading consumer brands

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.

Meta is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics.