Director of Growth Marketing

Director of Growth Marketing

Meru Health is setting the new standard in mental healthcare with a holistic online mental health solution to not just help people manage their mental health condition but heal and recover to get their life back. We are on a mission to help 10 million people recover from mental health challenges by 2030 by utilizing the latest science and technology. If you are looking for a place where your work has a strong impact on people's lives, we invite you to join us on our mission.

We are looking for a Director of Growth Marketing to join our team and to lead our growth marketing function in San Mateo, CA or Denver, CO (hybrid - 3-days/week at the office)

A FEW REASONS WHY PEOPLE LOVE WORKING AT MERU HEALTH:

• Mission with strong social impact. Be part of a pioneering solution to mental healthcare (using human support, biofeedback, and digital tools) to help 10 million people overcome mental health challenges by 2030.
• Supportive and talented colleagues to work with. Work alongside an international & multicultural team where the practice of inclusion & psychological safety are paramount for transparency, collaboration, creativity and diversity of thought.
• We invest in your wellbeing. We practice what we preach. In addition to wellness and lunch benefits, flexible working hours and weekly breakfasts you will have access to Meru's mental health program.
• We are an ambitious group of people who want to drive excellence, positive change and make a global impact in mental health. We strive to grow as individuals and teams.

WHAT SUCCESS LOOKS LIKE

• Growing volume of members enrolling to Meru Health's programs with a target CAC:LTV ratio.
• Identify & Unlock Effective Channels: Rapidly test and scale both low-cost, organic and paid tactics that bring in meaningful volume at the target CAC:LTV ratio / cost.
• Validate a Repeatable Playbook: Codify successful non-paid growth strategies (e.g. community-driven acquisition, viral loops, AI-enhanced content) into a scalable system for future launches.
• Early Traction & Insights: Deliver tangible traction (x starters/TBD), clarifying which strategies can scale and which should be abandoned before we ramp up broader paid initiatives.
• Data-Driven Learnings: Generate robust insights that guide both immediate growth tactics and inform a broader multi-state paid acquisition strategy once budgets expand.
• Install a scalable rapid experimentation framework with reporting that explains what happened, why, and next steps.
• Solid measurement and attribution to understand what's working and what's not.

CRITICAL SUCCESS FACTORS AND MAIN RESPONSIBILITIES:

• Growth Hacker Mentality: Rely on first principles to find innovative ways of driving member growth
• AI-Native Builder: Confidently leverage AI tools to accelerate content production, automate manual tasks, and uncover new sources of starters.
• Hands-On Execution: Own the end-to-end process-create landing pages, test messaging, analyze data and iterate quickly
• Highly Analytical: Define clear success metrics upfront, measure every click and conversion, and pivot rapidly based on performance.
• Paid acquisition marketing: more traditional tactics of user acquisition through paid advertising etc.
• Creative & Scrappy: Embrace non-traditional tactics and product-led growth mechanics to complement higher-cost acquisition channels.
• Website optimization: you'll own this and work closely with our product and design teams
• Technical Chops: Comfortable setting up automations, basic scripts, or no-code tools as well as using SQL; able to move fast without heavy developer dependencies.
• Speed & Flexibility: Operate in tight loops—run tests, collect data, iterate quickly, and consistently learn from each experiment.

FOUNDATIONAL KNOWLEDGE OR PRACTICAL EXPERIENCE

• 3–6 Years in Growth Marketing: Startup or scrappy environment preferred—someone who's launched creative, low-budget campaigns with real results.
• AI & Automation Fluency: Hands-on experience with AI tools, plus the ability to integrate or script quick workflows without heavy engineering.
• Proven Experimentation Mindset: Familiarity with hypothesis-driven testing, funnel metrics, and iterative cycles.
• Analytical Rigor: Comfortable using analytics platforms (GA, Mixpanel, etc.) and basic coding or advanced Excel/SQL for deeper insights.
• Resourceful & Self-Driven: Thrives in fast-paced, ambiguous environments, willing to hustle, learn, and iterate on the fly.
• Technical/Quant Background (strongly preferred): CS, math or similar

COMPENSATION

• SF Bay Area: $165,000 - $195,000 base, 2% commission, uncapped, equity
• Denver Area: $140,250 - $165,750 base salary, 2% commission, uncapped, equity