Sr. Spclst, Marketing, Pharma Unit

Cardiovascular/Atherosclerosis Product Launch Strategy Manager

Responsibilities will include (but are not limited to) the following:

• Develop launch strategy for a new product (in cardiovascular/atherosclerosis area) based on physician and patient insights and analysis of increasingly diverse customer and market needs
• Plan/manage brand P&L by effectively allocating resources to maximize the value of the brands for short-/mid-term and the lifecycle
• Design and execute promotional plans that effectively and efficiently increase perceived product value across multiple channels in line with the marketing strategy
• Understand the market environment and develop/manage appropriate expense management and sales forecasts to drive product value
• Set appropriate KPIs for business success, track and analyze performance, and identify issues
• Project management to build consensus and resolve issues across cross-functional stakeholders including global/regional counterparts and support groups
• Develop and manage relationships with key opinion leaders and academic societies, and obtain professional input from them
• Develop branded/unbranded materials and tools used for effective promotion aligned with global marketing strategy as one of the Early Launch Markets (ELM) and collaborate/manage external agencies efficiently and effectively while improving workflows
• Work with sales leaders to validate sales plans and identify issues through discussion of strategy and tactics, and implement effective countermeasures
• Prepare materials and presentations for senior management proposals
• Ensure managing compliance and minimizing compliance risks from the company-wide perspectives

Required Skills, Education, and Experience:

• Patient-centric mindset and strong commitment to the product’s value
• Ability to construct logical arguments from a multi-faceted perspective
• Problem-identification and -solving skills based on flexible, strategic, creative/out-of-box thinking rather than solely relying on past experience
• Team player with cooperation, responsibility, and leadership to achieve team goals
• High ethical standards and strong compliance awareness
• Learning agility: ability to adapt to change and continuously learn and grow
• English communication and documentation skills (for collaboration with global teams and communication with senior management)
• Practical marketing experience (preferably in cardiovascular/atherosclerosis areas, or in primary care/chronic disease areas)

Preferred Skills, Education, and Experience:

• Project management experience and ability to lead cross-functional teams composed of members from multiple departments, to work on multiple tasks, and to effectively prioritize
• Demonstrates the ability to derive optimum solutions by conducting hypothesis testing/data analysis from mid-long term holistic perspectives based on potential customer needs and future product trends predicted from obtained information and insights (Data driven decision making)
• Exhibits extensive launch knowledge/experience and demonstrates leadership in leading an efficient launch project (launch excellence)
• Fluent English communication skills and experience working in teams composed of multinational/culturally diverse members

Required Skills: Brand Management, Creative Campaign Development, Cross-Functional Leadership, Marketing Budget Management, Marketing Data Analysis, Marketing Strategy Implementation, Market Research, Omnichannel Marketing, Project Management, Strategic Thinking, Teamwork

Preferred Skills: