Senior Manager Marketing (oncology)

Senior Manager Marketing (Oncology)

The Senior Manager Marketing (Oncology) will support in conceptualization and implementation of marketing strategies for our oncology portfolio. This role will report into the Associate Director Marketing, Oncology and will be based out of Mumbai.

Key Responsibilities:

Brand Planning:

• Support development and implementation of strategic marketing plans and campaigns for oncology products, ensuring alignment with corporate objectives and market demands.
• Perform forecasting and market share analysis and devise strategies to increase the brand share in the assigned tumor type.
• Conceptualize and design marketing content e.g. detail aid, LBL, lama, speaker decks, campaign visuals etc.
• Support in planning and nation-wide implementation of novel marketing engagements in line with business needs. E.g. HMX, media, patient awareness, disease awareness, MCM, oncopilot etc.

Geographic Focus:

• Support Marketing leads in driving Monthly Zonal Business Reviews for assigned zone cross-functionally which includes Keytrax data analysis, account level analysis, market share analysis, prescriber analysis etc.
• Managing HCOs including negotiation, documentation, post event closure etc.
• Managing ISPs end to end including selection of international expert, logistics, conducting nationwide tour, post event closure etc.
• Managing radio campaign end to end including selection of HCPs, contracting, ECNA approval, post event documentation etc.

Job Requirements:

• Individuals with strong background oncology sales or marketing (Pharma/FMCG)
• Excellent organizational and project management skills
• Experience leading cross-functional teams in diverse settings
• Outstanding written and verbal communication skills
• Demonstrates behavior consistent with high integrity and strong values
• Education: Master's or higher (Business and/or Policy preferred)