Associate Director Marketing Oncology

Associate Director Oncology Marketing

Associate Director Oncology Marketing leads his/her therapeutic area / large product category with high level of complexity across Gulf markets & lead multiple indications & new product launches): building brand strategy and driving its implementation with cross-functional team (digital marketing, sales, access, regional marketing team, country leadership teams, medical, regulatory, supply chain, etc.). Compiles and evaluates research on the market's product requirements. Leads budgeting and forecasting for the portfolio, controls execution of marketing budget. Manages portfolio life cycle.

Key responsibilities include:

• Collect customer insights and run market analysis for a clear understanding of the market landscape, customers and competitors. Analyzes local market trends and identifies opportunities for the portfolio.
• Lead cross functional teams for the respective portfolio
• Lead a small team of Brand Customer Managers / Junior Brand Customer Managers dedicated to the portfolio, coaches and mentors Brand & Customer Managers to support their onboarding and professional growth
• Develop and execute brand strategy based on inputs from key stakeholders as well as market insights, align with Company / Cluster strategic priorities.
• Adapt and align the regional brand plan to local needs. Communicate with regional / global marketing teams and cascade relevant information / actions at the country / cluster level.
• Create tactical plans and customer solutions (including digital marketing) based on agreed strategy .
• Inspire sales force to be fully engaged towards brand strategy and customer solutions implementation, provides relevant support, training and guidance. Conduct regular joint field visits.
• Work with Scientific Leaders and other stakeholders in close collaboration with Medical Affairs (e.g.: advisory boards/congresses.
• Deliver and monitor forecasting for all financial cycles of the company aiming at high accuracy levels. Monitor sales performance and track expenses according to budget.
• Deliver brand communication assets and key solutions towards all critical customers and stakeholders through omni-channel solutions.
• Analyze market and performance data, customers feedback and make necessary adjustments to strategy and tactical plans.
• Support access to our products in the market by developing solutions in close collaboration with Market Access, Policy, KASs or any other relevant teams.
• Develop and plan resource allocation effectively to address changing market dynamic and out-maneuver competitions.
• Identify opportunities to optimize brand growth and profitability, ensures allocating expenses & budget appropriately.
• Drives transformational initiatives, large cross-functional projects.
• People management: attract, onboard, develop and ensure successful performance of employees in the team.

Requirements:

• The applicant must hold a BS/BA degree (medical/pharmaceutical)
• Five years of experience in multinational pharmaceutical industry is a must
• Oncology experience is a strong preference
• Marketing Experience is a plus
• Companion Diagnostics Experience is a plus
• GCC and Gulf Market Experience is strongly preferred
• Fluent spoken & written English is a must
• Excellent written and verbal communications skills. Understands and effectively communicates with internal cross functional team as well as external customers
• Strong understanding of the business and regulatory environment in which company competes and communicates
• Demonstrates initiative, strategic thinking and creative problem-solving skills
• Ability to work under stringent time lines and due dates in the most effective and efficient manner.
• Must have a demonstrated ability to brand, promote and market products and concepts
• Demonstrated effective organizational and communication skills are required
• Analytical Skills with strong business acumen
• Marketing Analysis & Communication
• Strategic Thinking
• Creative, Innovative and has the ability to motivate others
• Excellent in handling PowerPoint & Excel
• Drive results
• Foster collaboration
• Planning and organizational skills
• High-end interpersonal skills & customer centricity
• Focus on customer & patients