View All Jobs 1397
Content Marketing Manager
Build and execute a comprehensive content marketing strategy for diverse developer audiences.
Boston
Senior
$115,000 - 145,000 USD / year
2 months ago
Memfault
First IoT reliability platform for debugging, monitoring, OTA updates
1 Similar Job at Memfault
✨ About The Role
- The Content Marketing Manager will be responsible for crafting and executing a detailed content marketing strategy with an editorial focus.
- This role involves developing content themes and pillars that align with Memfault's brand and business objectives.
- The candidate will lead thought leadership programs and curate meaningful perspectives within the organization.
- Tailoring content for various channels to resonate with audience preferences and platform dynamics is a key responsibility.
- The role includes using analytics tools to track content performance metrics and refine the content strategy based on data-driven insights.
- The candidate will craft content for organic social media platforms to maximize engagement and brand visibility.
- Managing scheduling and publication across various platforms to maintain a steady flow of captivating social media posts is essential.
- The role involves driving engagement initiatives and building communities across different social media platforms.
- The Content Marketing Manager will work closely with the overall marketing and growth teams, developer experience teams, and leadership to contribute to Memfault’s growth trajectory.
⚡ Requirements
- The ideal candidate will have deep content marketing and copywriting experience specifically for a B2B SaaS brand.
- A strong portfolio showcasing content examples and results, such as demand generation and SEO rankings, is essential.
- Excellent grammar, punctuation, spelling, and proofreading skills are necessary to ensure high-quality content.
- The candidate should possess the ability to simplify complex and highly technical ideas into engaging articles, posts, videos, and stories.
- Experience working directly with design and development teams to bring ideas to fruition is highly valued.
- The ability to manage multiple projects and thrive in a fast-paced, ambiguous environment is crucial for success in this role.
- Familiarity with tools such as Hubspot, Wordpress, Salesforce, Google Analytics, and Google Suite is expected.
- A deep understanding of social media platforms, trends, and best practices is highly preferred.
- Experience targeting a developer audience with various personas, from executives to practitioners, is a significant advantage.
About Memfault
First IoT reliability platform for debugging, monitoring, OTA updates