Digital Marketing Automation Specialist

Digital Marketing Automation Specialist

Mellon Technologies is seeking a partner in the role of Digital Marketing Automation Specialist for a major Energy Provider account.

The suitable candidate, as a digital marketing automation specialist, will play a crucial role in direct digital marketing campaigns, enhancing customer engagement, driving sales, and optimizing marketing automation. They will be responsible for developing and implementing marketing automation workflows, analyzing customer data, creating comprehensive campaign reports, and adopting new digital marketing automation tools and technologies.

More specifically:

• Use of HTML, CSS, and AMPscript for creating attractive/responsive email templates for automated campaigns.
• Designing and implementing direct marketing campaigns. Including the creation of lists using SQL queries.
• Analyzing customer data from Salesforce, email marketing platforms, and other sources to identify trends, gain insights into customer behavior, and optimize marketing campaigns.
• Designing and implementing automation workflows in the company's marketing automation tool.
• Providing training and support to other team members on marketing automation best practices and email marketing platforms.
• Collaborating with marketing and sales teams to align automation initiatives with overall goals.
• Creating comprehensive campaign reports to monitor progress, measure results, and optimize future automation strategies.