Digital Marketing Specialist (advertising)

Digital Marketing Specialist (Advertising)

Do you build ads that find the right people, with the right creative, on the right channels, and back it up with a solid pipeline? If you live in targeting, bidding, testing, and reporting, keep reading.

At Megaport, we don't just connect networks; we reimagine what connectivity can do. We're a caffeine-fuelled, meme-slinging squad on a mission to make global networking simple, agile and endlessly scalable. We're not your average corporate gig; you won't find beige cubicles or "synergy" buzzwords here. We're a globally distributed squad of tech-obsessed, boundary-pushing innovators on a mission to revolutionize how the world connects. We're looking for a Digital Marketing Specialist to run paid media campaigns that drive meaningful results, not just rack up impressions for the sake of impressions. Please note, this role is a 12-month contract for maternity cover ideally starting on the 1st of December 2025.

What You'll Be Doing (a.k.a. Your Quest Log)

• Plan, launch, and optimize paid campaigns across Google Ads, LinkedIn, programmatic display, and relevant industry networks.
• Align copy, creative, and targeting to our personas and buying stages so the right people see the right offer at the right time.
• Build bespoke landing pages, aligned to ad campaigns, to optimize ad performance
• Own budget and pacing; optimize to hit agreed CPL/CPA and ROAS goals by channel.
• Run structured A/B tests (and multivariate when useful) across creative, audiences, offers, and bidding; document what works and scale it.
• Partner with Regional Marketing, SDRs, alongside the Head of Marketing Ops to align campaigns with pipeline goals and follow-up motion.
• Track end-to-end performance: generate quality conversions, and monitor lead flow into Marketo/Salesforce through to the Sales Team.
• Report on what matters: conversion rates, CPL/CPA, CAC, pipeline influence, and ROAS. Flag risks early with actionable fixes.
• Improve post-click performance with Marketing Automation Team (landing pages, forms, and nurture).
• Keep campaigns brand-safe and compliant: manage exclusions, data privacy, and platform policies.

What We Require (a.k.a. Your Power Ups)

• 3+ years hands-on in paid media/performance marketing (B2B ideal).
• Proven experience with Google Ads and LinkedIn Campaign Manager; other programmatic is a plus.
• GTM and conversion-tracking know-how.
• Strong ad-copy skills and the ability to brief/select creative that converts.
• Confidence managing budgets to CPL/CPA/ROAS targets.
• Solid grasp of audience strategy (personas, intent, lookalikes, retargeting) and funnel stages.
• Data-literate: comfortable in GA4/platform dashboards/spreadsheets; you turn insights into action.
• Collaborative, organized, and a clear communicator who closes loops and keeps momentum.

The Following Aren't Required But Are Nice To Have (a.k.a. Your Bonus Points)

• Programmatic platforms (DV360, StackAdapt, The Trade Desk, etc.).
• Experience with Marketo and Salesforce
• Basic HTML/CSS or landing-page testing experience.
• Interest in computing/networking technologies
• Basic SQL capabilities

What We Offer

• Flexible working environment – a remote-first culture with coworking options available
• Generous leave plans – including, parental leave, birthday leave, and a purchased annual leave program
• Health and wellness support – through a wellness allowance and employee wellbeing initiatives
• Comprehensive learning support – generous study and training allowance plus paid study leave
• Creative, modern workspaces – designed to inspire when you're not working remotely, plus access to coworking spaces via our global WeWork membership if you work remotely, but like to get out of the house sometimes
• Motivated, inclusive team – work alongside industry experts and fresh talent
• Recognition programs – celebrate achievements with our Legend and Kudos award