Marketing Manager (schwartz)

Marketing Manager (Schwartz)

This role leads the strategic direction, innovation agenda, and execution excellence for the Schwartz brand across the UK, driving growth in the Recipe Mixes and Herbs, Spices & Seasonings categories. It blends long-term portfolio planning with flawless in-market activation, underpinned by data-driven decision making and team leadership.

MAIN RESPONSIBILITIES

• Lead the long-term strategic planning for Schwartz across the Recipe Mixes and Herbs, Spices & Seasonings categories.
• Shape and manage the UK Schwartz innovation pipeline in partnership with the EMEA Growth Platform Team, ensuring a robust and sufficient and staggered 3-year plan.
• Harness data, tools, and market insights — in close collaboration with the EMEA Insights Team — to deliver business reviews, shape strategies, sharpen brand communications, inspire innovation concepts, guide packaging development.
• Oversee the end-to-end implementation of the full Brand Plan, working closely with commercial, category, and shopper marketing teams to deliver flawless execution — on time and in full.
• Inspire and engage key customer partners through compelling presentations, refining activation plans to maximize impact for each partner.
• Serve as the guardian of the Schwartz brand visual identity, ensuring consistent application of distinctive brand assets across all touchpoints over time.
• Partner with the Global Media & Analytics Team to optimize media strategy and investment, leveraging Media Mix Modelling insights to drive ROI and strengthen long-term brand equity.
• Lead post-activation evaluations, embedding learnings to drive continuous improvement across marketing plans.
• Define product and channel pricing strategies; collaborate with Sales Planning and Category Management on assortment, promotions, customer, and channel strategies.
• Own the advertising budget and ensure disciplined, effective budget management.
• Provide strategic and tactical coordination across cross-functional teams — including design, innovation, digital, MS&C, culinary, legal, market research, supply chain, sales, and finance — to deliver business results.
• Coach, mentor, and develop two Brand Managers, fostering high performance, capability growth, and career progression.

CANDIDATE PROFILE:

• Relevant marketing experience
• Marketing degree preferred
• Experience from top level global FMCG companies with clear structure and methodologies/process
• Knowledge of UK trade preferred
• Experience in all key areas of marketing incl insights, design, innovation, media & comms, brand positioning
• Strong personal, team and cross-functional leadership skills
• Positive energy and drive, capacity to federate and lead cross functional team's w/o hierarchy link
• Excellent communication, ability to simplify the complex
• Hands-on attitude and quick decision making
• Quick learning skills; ability to build and influence business relations
• Capacity to work in ambiguity

COMPANY

At McCormick, we bring our passion for flavor to work each day. We encourage growth, respect everyone's contributions and do what's right for our business, our people, our communities and our planet. Join us on our quest to make every meal and moment better.

Founded in Baltimore, MD in 1889 in a room and a cellar by 25-year-old Willoughby McCormick with three employees, McCormick is a global leader in flavor. With over 14,000 employees around the world and more than $6 Billion in annual sales, the Company manufactures, markets and distributes spices, seasoning mixes, condiments and other flavorful products to the entire food industry, retail outlets, food manufactures, food service businesses and consumers.

While our global headquarters are in the Baltimore, Maryland, USA area, McCormick operates and serves customers from nearly 50 locations in 27 countries and 135 markets in Asia-Pacific, China, Europe, Middle East and Africa, and the Americas, including North, South and Central America with recognized brands including Schwartz.

At McCormick, we have over a 100-year legacy based on our "Power of People" principle. This principle fosters an unusually dedicated workforce requiring a culture of respect, recognition, inclusion and collaboration based on the highest ethical values.