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Senior Marketing Analyst - Remote Eligible
Analyze and optimize digital marketing campaigns to drive new subscriber acquisition and retention.
Remote
Senior
1 month ago
MatterPort
Turn physical objects and environments into 3D models in seconds.
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✨ About The Role
- The Senior Marketing Analyst will analyze digital marketing growth and performance campaigns across multiple channels.
- They will develop and maintain dashboards and reports to track key metrics and KPIs.
- Conducting A/B tests and experiments to optimize campaign performance is a key responsibility.
- The role involves collaborating with agency partners to refine audience segmentation and media targeting strategies.
- The analyst will work with Product and Engineering teams to implement tracking mechanisms and optimize ecommerce user experience.
- Mapping the customer journey and analyzing user behavior to improve acquisition and retention outcomes is part of the job.
- The position may require travel up to 10% of the time.
⚡ Requirements
- The ideal candidate has a BA/BS degree in Marketing, Business, or a quantitative field such as Economics or Statistics.
- They possess over 7 years of hands-on experience as a marketing analyst, particularly in Growth or Performance Marketing analytics.
- A deep understanding of various digital marketing channels, including paid media, SEO, SEM, social media, and email marketing, is essential.
- Familiarity with web analytics tools like Google Analytics and Adobe Analytics is crucial for success in this role.
- The candidate should have experience with A/B testing and building experiment plans to optimize marketing campaigns.
- Strong data analysis skills and proficiency with reporting tools such as SQL and Tableau are necessary.
- Excellent communication skills are required to convey data-driven insights to both technical and non-technical audiences.
About MatterPort
Turn physical objects and environments into 3D models in seconds.