Senior Associate, Salesforce Administrator

Job Title: Senior Associate Salesforce Administrator

CastleGate Forwarding (CGF) is a rapidly growing freight forwarding start-up within Wayfair, moving containers across the globe to Wayfair's shelves and elsewhere. We offer a full suite of shipping services that aims to provide Wayfair suppliers with competitive and convenient logistics solutions. The Senior Associate Salesforce Administrator is a trusted advisor and hands-on expert who ensures Salesforce operates as a strategic enabler of business growth. In addition to maintaining the platform, this role contributes to CRM strategy, governance, and innovation, working cross-functionally to align Salesforce with organizational objectives. The Senior Associate is expected to anticipate business needs, influence platform direction, and drive adoption and efficiency across teams.

What You'll Do

• Partner with business leaders to define and refine the Salesforce roadmap, ensuring alignment with company priorities and future growth.
• Act as a steward of CRM strategy, proposing enhancements that improve scalability, efficiency, and customer experience.
• Contribute to the governance framework, defining standards for data quality, change management, and system usage.
• Evaluate new Salesforce features and AppExchange solutions, providing recommendations to leadership on adoption.
• Act as a liaison between business stakeholders and IT/Development teams, ensuring Salesforce initiatives are integrated with broader digital strategy.
• Analyze usage trends, adoption metrics, and ROI of Salesforce initiatives to guide executive decision-making.
• Manage user administration, profiles, permission sets, roles, and security policies.
• Design, build, and optimize declarative automations (Flows, Validation Rules, Approval Processes).
• Create advanced reports, dashboards, and analytics to provide actionable insights for leadership, while maintaining data integrity, leading data cleansing, deduplication, imports/exports, and audits.
• Oversee sandbox and release management processes, ensuring structured testing and deployments.
• Develop and maintain documentation, playbooks, and training materials. Train end-users and promote adoption through best practices and enablement sessions.

What You'll Need

• 3–5 years of Salesforce administration experience in a growth-oriented environment with knowledge of Sales Cloud, Service Cloud, or CPQ.
• Salesforce Administrator certification required; Advanced Administrator or Platform App Builder preferred.
• Experience in DevOps tools (Copado, Gearset) and Agile practices.
• Proven ability to translate business strategy into Salesforce capabilities.
• Strong understanding of CRM governance, data strategy, and change management.
• Excellent communication skills with the ability to influence stakeholders at all levels and experience participating in roadmap planning sessions or steering committees.
• Experience building partnerships with business leaders to shape Salesforce strategy.
• Strong sense of prioritization of internal and external deliverables, where goals and conditions may be evolving.

Wayfair is fully committed to providing equal opportunities for all individuals, including individuals with disabilities. As part of this commitment, Wayfair will make reasonable accommodations to the known physical or mental limitations of qualified individuals with disabilities, unless doing so would impose an undue hardship on business operations. If you require a reasonable accommodation to participate in the job application or interview process, please let us know by completing our Accommodations for Applicants form.

Wayfair is an equal opportunity employer. We do not discriminate on the basis of race, color, ethnicity, ancestry, religion, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, veteran status, genetic information, or any other legally protected characteristic.