Marketing Manager, Growth

Marketing Manager, Growth

Join Pega's marketing transformation as we unify Growth Programs and digital marketing efforts into a single, outcome-driven growth engine. As Growth Marketing Manager for Workflow Automation, you'll drive the go-to-market marketing strategy and execution for one of Pega's strategic offerings, working within our unified marketing approach to deliver measurable pipeline growth through integrated campaigns that span the full buyer journey. This transformation represents a fundamental shift from fragmented execution to unified collaboration. You'll operate at the center of our marketing function, partnering across different teams including Product Marketing, Industry Markets, Regional Marketing, Digital, Brand, Creative, Events, Social, Partner Marketing, Community, and PR/AR teams to ensure Workflow Automation shows up strong, relevant, and differentiated in every market interaction.

Lead marketing transformation at a cutting-edge AI-powered software company during a pivotal unification moment. Work within our innovative unified Growth Programs and Buyer Enablement structure designed for speed and impact. Collaborate with world-class Product Marketing, Industry Markets, and Digital teams across a matrixed organization. Drive meaningful business outcomes through unified, outcome-driven marketing approach. Professional growth opportunities in a fast-paced, strategic environment during organizational transformation.

What You'll Do at Pega

Strategic Offering Leadership

• Own the end-to-end go-to-market marketing strategy for Workflow Automation, defining messaging and positioning in close partnership with Product Marketing and Industry Markets.
• Drive engagement growth across buyer journey stages and pipeline generation through integrated campaign execution across the entire marketing function.
• Establish and track KPIs including new contact engagement growth, pipeline generated per offering, and Annual Contract Value influenced.

Unified Marketing Execution

• Lead cross-functional collaboration across Brand, Creative, Events, Social, Regional teams, Partner Marketing, Partners, Community, and PR/Analyst Relations teams to activate campaigns globally with speed and consistency.
• Partner with Digital to optimize paid media, SEO, and web experiences for maximum impact across all touchpoints.
• Coordinate with Regional Marketing to ensure consistent global execution while enabling local market customization.

Buyer Journey Optimization Through Unification

• Leverage our unified Growth Programs and digital marketing approach to deliver qualified, context-rich contacts instead of raw leads.
• Design and execute nurture streams that progress contacts from awareness through evaluation with relevant, high-impact content.
• Trigger automated, personalized handoffs to Sales based on buyer behavior and intent signals developed through our integrated approach.

Performance & Growth Analytics

• Monitor cross-channel activity to detect momentum and buying intent using AI-driven predictive models across the unified marketing function.
• Analyze performance across content, web, paid, and email channels to drive continuous optimization.
• Provide data-driven insights to support strategic decision-making and campaign refinement across all marketing disciplines.

Market Intelligence & Amplification

• Integrate market insights and use-cases through collaborative partnerships across the entire marketing function.
• Co-create campaigns with strategic partners to expand reach, credibility, and influence.
• Strengthen external positioning through coordinated analyst, press, and influencer engagement via unified team efforts.

Who You Are

5-7 years experience in growth marketing, demand generation, or integrated marketing, preferably in enterprise software or intelligent automation. Proven track record leading global campaigns that drive measurable pipeline and revenue outcomes in matrixed, cross-functional environments. Technical proficiency with marketing automation platforms, CRM software, CDH, and analytics tools. Cross-functional leadership skills with demonstrated ability to influence and collaborate across diverse teams in unified organizational structures. Data-driven approach with experience using behavioral tracking, predictive analytics, and performance optimization. Strategic mindset combined with operational excellence and strong project management capabilities.

What You've Accomplished

Experience marketing automation/workflow solutions to Fortune 500 decision-makers. Familiarity with Pega's platform or the broader intelligent automation ecosystem. Background in unified, cross-functional marketing environments or organizational transformation initiatives. Experience across APAC, EMEA, and North America markets.

Pega Offers You

Gartner Analyst acclaimed technology leadership across our categories of products. Continuous learning and development opportunities. An innovative, inclusive, agile, flexible, and fun work environment. Competitive global benefits program inclusive of pay + bonus incentive, employee equity in the company.

Base salary range for this role is 98,800 - 150,500 USD annually. This role may also be eligible for annual bonus OR commission, as well as benefits and other incentives. The final compensation will be determined during the offer process based on the candidate's education, experience, skills, and qualifications, as well as market conditions and may vary from the posted range. We will share an information on benefits, bonus/commission, and other pay components for this role at the relevant recruitment stage.