Marketing Data Analyst

Marketing Data Analyst

Location: Smithfield, RI or Boston, MA / Hybrid Schedule

Job Type: 12 month contract with potential for extension

Compensation Range: $50-$60/hr W2

The Marketing Data Analyst will work in CDP (Customer Data Platforms) and other tools to pull lists. The role will be responsible for the development and management of audiences based on defined business objectives for channel marketing. This role will have a deep understanding of all marketing data needs, how data and rules are applied to target a population to power marketing and personalization, how audience design impacts measurement, and how measurement methodology influences audience design.

Responsibilities

• Audience Strategy & Design: Collaborate with marketing and business partners to understand audience requirements and shape solution for each requested audience, based on what is possible from a data perspective.
• Audience Execution & Management: Build single use and scalable, reusable audiences; ensure flawless execution by instituting robust QC checks; Deliver audiences using the appropriate CDP and ensure timely delivery and coordination with channel and business partners.

Qualifications

BA/BS degree is required, an MBA is desired.

• Experience: 5+ years of experience in one or more of the following areas: audience/campaign analysis, database marketing, customer segmentation, data mapping or customer data platform implementation.
• Experience working with data & analytics teams and technology teams to launch innovative marketing for a large and/or regulated company.
• Proficient in working with structured databases and fluency in SQL. Prior hands-on experience with Customer Data Platform (preferred platforms – SimonAI, Twilio Segment); ability move from planning to hands-on keyboard audience development.
• Adept at working with multiple sources of data and identifying the best way to connect data sets.
• Knowledge and expertise to partner with Marketing colleagues to design and implement targeted marketing campaigns.
• Experience in owned channel marketing, audience management, metadata management and the major marketing platforms (Salesforce (including CRM And Salesforce Marketing Cloud), Adobe, Google, etc.)

Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.

At Cella, a randstad digital company, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact HRsupport@randstadusa.com.

Pay offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Cella by randstad digital offers a comprehensive benefits package, including: medical, prescription, dental, vision, AD&D, and life insurance offerings, short-term disability, and a 401K plan (all benefits are based on eligibility). This posting is open for thirty (30) days.