Marketing And Communications Manager, Events & Experiences

Marketing And Communications Manager, Events & Experiences

The Events & Experiences Team within Autodesk's Brand & Creative organization delivers world-class events that strengthen engagement and relationships with Autodesk. We design and deliver multiple internal and external events each year (both live and digital) that range in scope from small customer briefings and Autodesk brand activations to our flagship conferences. We're looking for an experienced Marketing & Communications "Marcom" Manager to lead important marketing campaigns across Autodesk's flagship events, including: One Team Conference (OTC), TechX, and Autodesk University (AU). This role will be mainly responsible for the marcom campaigns for Autodesk's internal flagship events, such as OTC and TechX – to drive internal awareness, engagement and satisfaction among Autodesk's employees. The annual OTC conference brings together Autodesk sales and marketing teams along with Autodesk's channel partners in Q1 to hear the business strategy, discover new opportunities, drive growth through collaboration, and achieve success for the year ahead. The annual TechX conference takes place in Q2 and aims to unify and inspire Autodesk's technical community, driving excellence and innovation in product and platform building. This person will also play a critical role in supporting all marketing campaigns for AU, Autodesk's main user conference. You will report to the 'Director of Audience Acquisition & Engagement' at Autodesk, within the Brand Events & Experiences Department. Important: This role is neither an Event Management role nor an Event Operational role. We will only consider candidates who have broad experience with marketing campaigns and communications.

Location: Remote

Responsibilities:

• Create and refine cross-channel strategy that aligns with program and business outcome goals
• Distill complex brand programs into simple stories and narratives
• Collaborating with OTC and TechX event leadership and key stakeholders to design and execute internal comms and audience engagement strategies
• Managing content strategy and execution of web marketing
• Managing internal comms and needs for event stakeholders, registration campaigns for in-person and digital attendees, sales enablement, and increasing internal awareness and engagement
• Work closely with other members of the marketing team, employee comms, and others to leverage existing channels for OTC and TechX audience engagement
• Write and create compelling marketing assets within brand voice and style guidelines
• Tailor strategy and experience for multiple audiences (internal and external)
• Collaborate cross-functionally with key stakeholders across the company to reach collective goals
• Promote integrated marketing campaigns across various channels: email, website, organic social, SEM, display, paid social
• Ensure campaign activities use Marketing Ops standardized procedures within Salesforce, Marketo, etc
• Report and improve campaign performance with regular analysis of campaigns, using data-driven insights and tactics
• Present regular updates of campaign performance and results against goals
• Manage the development of marketing websites with positioning, copywriting, and data to drive awareness, engagement and registrations
• Create compelling marketing assets in collaboration with brand creative and agencies
• Identify/champion new opportunities to drive brand awareness for events
• Stay current with best practices in experiential marketing
• Monitor and report on emerging trends that will support future growth, engagement and net new registrations

Minimum Qualifications:

• 8+ years of experience in marketing and communications of campaigns related to global programs, corporate events, or product launches
• Demonstrable proficiency in all phases of marketing and communications, including message frameworks, campaign creation, traffic drivers, and post-analysis/reporting and the ability to create compelling messages and content
• Ability to make timely decisions within a group dynamic
• Collaborate with Brand Creative to develop timelines and milestones for pre, during and post event assets
• Strong analytical skills and experience using data to lead decision-making
• Knowledge of marketing automation and analytics tools
• B.A. or B.S. degree in marketing, communications, business, event marketing, or equivalent experience
• "Best outcome" vs "my way" thinking/attitude
• A desire to thrive in a rapid growth environment; easily adaptable to change and can act with urgency when needed
• Exceptional interpersonal and communication skills, with the ability to build relationships with internal/external stakeholders at all levels
• Be able to collaborate, think independently and influence teams and stakeholders to make decisions in a timely manner
• A strong attention to detail is critical to this role
• Ability to travel as needed across the US for events, site visits, team offsites, etc

The Ideal Candidate:

Creative marketing and communications professional with an extensive background in designing and executing marketing campaigns around global programs, corporate events, product launches, etc