Growth Marketing Manager II (global Campaigns)

HashiCorp Growth Marketing Team Member

A career in IBM Software means you'll be part of a team that transforms our customer's challenges into industry-leading solutions. We are an infinitely curious team, always seeking new possibilities, and dedicated to creating the world's leading AI-powered, cloud-native software solutions. Our renowned legacy creates endless global opportunities for our network of IBMers. We are a team of deep product experts, ensuring exceptional client experiences, with a focus on delivery, excellence, and obsession over customer outcomes. This position involves contributing to HashiCorp's offerings, now part of IBM, which empower organizations to automate and secure multi-cloud and hybrid environments. You will join a team managing the lifecycle of infrastructure and security, enhancing IBM's cloud solutions to ensure enterprises achieve efficiency, security, and scalability in their cloud journey.

About the team Our Integrated Campaigns team drives worldwide strategies to engage prospects and customers and generate demand for our prioritized products and solutions. We drive our Go to Market (GTM) strategy, and partner closely with Product Marketing, Corporate Marketing, Growth Marketing, Partner Marketing, DevRel, the Worldwide Field Organization and others to bring full-funnel campaigns and programs to life and optimize performance and business impact.

About the role For this key role on HashiCorp's Growth Marketing team, we are looking for a passionate team member with experience running campaigns globally at scale. This is an opportunity for someone who embraces team collaboration and project management. The ideal candidate excels equally in strategic thinking and tactical execution.

Your Role and Responsibilities

In this role you can expect to own Campaign Strategy and Planning:

• Develop full-funnel campaign strategies aligned with business objectives that are targeted towards our decision-maker audiences.
• Collaborate with cross-functional teams to define campaign goals and target audience.
• Plan and execute integrated campaigns across various channels, including digital, events, web, social, email and content marketing.

Cross-Functional Collaboration:

• Drive alignment with marketing and cross-functional partners across Product Marketing, Corporate Marketing, Growth Marketing, Partner Marketing, DevRel, the Worldwide Field Organization and others to drive the strategy and gather business requirements.

Content Development and Messaging:

• Work closely with content creators to develop compelling and relevant campaign content for practitioner and decision-maker audiences.
• Ensure consistent messaging and brand positioning across all campaign materials.
• Create and optimize emails, content pages, event program materials for different stages of the buyer's journey.

Lead Generation and Nurturing:

• Implement lead generation tactics to acquire high-quality leads.
• Design and execute lead and account nurturing campaigns to guide prospects through the sales funnel.
• Collaborate with the sales play team to align marketing efforts with lead conversion goals.

Project Management:

• Use Asana as the primary project management tool to plan, organize, and execute campaigns.
• Run a campaign pod, including running sprints, to ensure efficient and timely delivery of campaign milestones.
• Develop detailed project plans, timelines, and budgets for each campaign.
• Identify and mitigate risks, proactively addressing issues that may impact campaign timelines or quality.

Campaign Performance Analysis:

• Monitor and analyze campaign performance metrics in partnership with Marketing Operations to measure success.
• Provide regular reports on key performance indicators (KPIs) and make data-driven recommendations for optimization.
• Identify opportunities for continuous improvement and innovation in campaign strategies.

Required Technical and Professional Expertise

4+ years of relevant experience overseeing high-velocity and scaled marketing campaigns. Demonstrated experience in developing and executing global programs with diverse teams and engaging various key stakeholders. Proven track record in formulating and implementing campaign strategies that achieve measurable success against funnel metrics and KPIs. Diverse background across marketing disciplines, including demand generation, integrated marketing, campaigns, and performance marketing. Exceptional organizational and project management skills, with the ability to efficiently handle multiple complex projects simultaneously, showcasing adept juggling abilities.

Preferred Technical and Professional Experience

Experience at high-growth tech companies. Experience marketing cloud services and/or software solutions. Experience marketing towards a decision-maker audience.

IBM is committed to creating a diverse environment and is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, caste, genetics, pregnancy, disability, neurodivergence, age, veteran status, or other characteristics. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.