Global Digital Marketing Industry Lead

Global Digital Marketing Industry Lead

The Global Senior Digital Marketing Manager, Industry Lead is a key member of Autodesk's Global Acquisition & Performance Marketing (APM) organization. This role owns the full-funnel acquisition strategy and activation for a designated industry (AEC, D&M, M&E, AutoCAD, etc.) across all paid media platforms and all 3rd-party demand-generation channels. You will partner closely with Autodesk's IPEM (Industry, Portfolio, and Emerging Business Marketing) team, Global Campaigns, and channel specialists to design and execute end-to-end industry acquisition programs.

We are looking for someone who brings strategic depth, hands-on expertise across digital acquisition channels, and prior experience leading agencies or teams.

Responsibilities

Own the global acquisition strategy, media mix, and investment approach for the assigned industry. Partner with IPEM and Campaigns teams to define full-funnel objectives, target audiences, value propositions, and activation plans. Translate industry goals into integrated digital marketing strategies across:

• SEM: Google, Microsoft
• Paid Social: LinkedIn, Meta, X, Reddit, TikTok
• Display & Programmatic: DV360, The Trade Desk, CTV, YouTube, retargeting
• Affiliate marketing
• Review sites: G2, Gartner, TrustRadius
• Content syndication & HQL programs
• 3rd-party email and lead-generation vendors
• DOOH / OOH advertising
• Lead forecasting, scenario planning, and budget recommendations with APM leadership
• Provide hands-on leadership and oversight across all paid media channels and demand-gen programs supporting the industry. Guide agencies and channel specialists to ensure flawless trafficking, correct tagging/tracking, execution quality, and adherence to Autodesk governance standards.

Minimum Qualifications

10+ years of experience in digital marketing, performance media, or acquisition marketing. Hands-on experience across SEM, Paid Social, Display/Programmatic, YouTube/CTV, Affiliate, Retargeting, and emerging paid platforms. HQL programs. Content syndication. Review site strategy. 3rd-party email & lead-generation vendors. DOOH/OOH media. Strong analytical skills and experience with CRM and marketing automation tools (e.g., Salesforce, Marketo). Experience resolving tracking/tagging issues, attribution discrepancies, and measurement challenges. Demonstrated ability to lead agencies and influence cross-functional teams. Prior people-management experience (formal or informal). Excellent communication and presentation skills; ability to simplify complex data and influence global stakeholders.

Preferred Qualifications

Experience in B2B SaaS, enterprise software, or industries relevant to Autodesk (AEC, D&M, M&E, AutoCAD). Familiarity with CDPs, server-side tracking, privacy compliance, and data governance. Experience with MMM, MTA, and advanced attribution methodologies. Understanding of global marketing, localization requirements, and regional media nuances.

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