Director, Account Engagement Marketing, Rare Diseases

Director, Account Engagement Marketing, Rare Diseases

We are an innovative global healthcare company, committed to transforming the lives of people with immune challenges, rare diseases and blood disorders, cancers, and neurological disorders. From R&D to sales, our talented teams work together, revolutionizing treatment, continually improving products, understanding unmet needs, and connecting communities. We chase the miracles of science every single day, pursuing progress to make a real impact on millions of patients around the world.

Sanofi US Rare Diseases have modernized a successful 30+ year rare disease business so that we are positioned to deliver new therapies over the next 5 years and maintain our leadership position in the pharma environment. We operate in an innovative model that focuses on solutions-focused engagement with major accounts, focusing on stakeholders who comprise the total office call. The Director, Account Engagement Marketing will focus on digital and HCP omnichannel strategy in rare diseases. This is a hybrid position, with a requirement of 3 days/week in the Cambridge, MA office.

Main Responsibilities

• Lead omnichannel strategy and content development for in-line and launch products
• Management of AI workstreams and Market Development Specialist automation strategy for Fabry & Gaucher portfolio
• Creation and optimization of digital engagement strategies with dynamic targeting
• Create launch website and maintain in-line websites
• Optimize HCP digital personas & content journey in-line & build HCP digital persona journey and content for launch opportunities
• Own SEO & SEM in-line product strategy and pull through brand strategy for digital activations
• Execute performance measurement and customer intelligence analysis to continuously improve experience
• Partner with Sanofi's GTMC & Digital Accelerator teams to optimize connected website experience and messaging deployment
• Develop and maintain content calendars aligned with key events
• Establish and track performance metrics
• Develop GenAI modular content
• Lead vendor and agency relationships for creative and digital content development
• Work closely with cross-functional teams to ensure brand strategy, customer engagement strategies, and the future vision are effectively aligned
• Lead the digital deployment of modular content, develop content calendars aligned with key launch milestones, and manage performance metrics
• Oversee budget management and agency/vendor partnerships for digital initiatives within the team

About You

Qualifications:

• Degree in marketing, business, technology, or life sciences
• Pharma launch experience required
• Digital marketing experience required
• 7-10 years of marketing experience within pharma or work within healthcare media/digital agencies
• Successful track record of strategic decision making, innovation, problem-solving and navigating uncharted territory without clear precedent
• Experience working within large scale and complex multidisciplinary teams, and proven ability of influencing without authority
• Insights & analytics experience, preferably in cross-functional leadership roles
• Demonstrated expertise in account/HCP omnichannel marketing strategy
• Ability to travel - 33% within the US

Why Choose Us?

Bring the miracles of science to life alongside a supportive, future-focused team. Discover endless opportunities to grow your talent and drive your career, whether it's through a promotion or lateral move, at home or internationally. Enjoy a thoughtful, well-crafted rewards package that recognizes your contribution and amplifies your impact. Take good care of yourself and your family, with a wide range of health and wellbeing benefits including high-quality healthcare, prevention and wellness programs and at least 14 weeks' gender-neutral parental leave.

At Sanofi we bring the miracles of science to life alongside a supportive, future-focused team. We are on a journey to modernize and set the stage for today's success and future launches. This is a unique leadership opportunity to enhance and operationalize a new GTM model for a successful Rare Disease franchise who has been a leader for 30+ years. This role is newly created to play a significant role in helping develop an even higher performing team with incredible talent density. At Sanofi we also have robust talent development opportunities and an industry leading pipeline.