Assistant Manager, Marketing Communications.mcg.marketing And Communications Group

Partnership Development And Management

Identify and pursue new global/strategic partnership opportunities that align with the company's strategic objectives and brand vision. Secure and manage long term opportunities for effective partnerships with high ROI and brand visibility. Negotiate and establish new and existing partnerships that drive business growth and value. Develop and implement strategies for outreach and engagement with potential partners. Act as the primary point of contact for partnership-related inquiries and issues. Foster a collaborative and positive relationship with partners to ensure mutual success. Develop and execute partnership strategies and plans that align with company objectives. Collaborate with internal teams (e.g., marketing, sales, product) to integrate partnership initiatives into broader business plans. Monitor and manage the execution of partnership activities to ensure alignment with agreed-upon goals. Track and analyze the performance of partnerships, using metrics and KPIs to assess impact. Prepare and present regular reports on partnership performance and outcomes to senior management. Provide recommendations for improvements and adjustments based on performance data. Oversee the creation, negotiation, and management of partnership agreements and contracts. Ensure compliance with contract terms and address any issues or disputes that arise. Enhance brand reputation and stakeholder engagement through social media. Review and update partnership agreements as needed to reflect changing circumstances or strategic goals. Cross partnership opportunities for marquee products such as Neo, Cards, NeoBiz, Corporate etc through bankwide events, webinars and conferences. Identify new partnership opportunities and innovative approaches to enhance business growth. Stay informed about global industry trends and competitor activities to leverage emerging opportunities. Propose and implement new partnership initiatives that align with the company's strategic vision. Work closely with other departments to ensure the successful integration of partnership activities. Facilitate internal communications and collaboration to support partnership objectives. Act as the gateway for generating all communication for partnerships and sponsorships across channels, ensure consistency of messages, timely roll out of new campaigns/tournament collaterals, and removal of obsolete collateral. Ensure that there is a sequence being followed from a social perspective to ensure maximum reach for all partnerships-related communication.

Brand Management

Work closely and align with the Vice and Senior Vice President of Brand and Corporate Communication as knowledge management and contribute to global brand execution of unique projects across markets. Support brand team so it can take on the challenges of meeting Brand KPIs for the year. Enhance brand reputation and stakeholder engagement through social media. Build Customer Trust through awareness campaigns such as International Youth Day and Artificial Intelligence Day etc. Build Brand Saliency through thematic campaigns and events annually. Help the brand team and agencies in attaining a better understanding of the value propositions to deliver high standards. Monitor campaign performance and track campaign impact across Brand KPIs. Conduct market research and competitive analysis to identify trends, opportunities, and threats related to the brand. Utilize insights from research and analytics to drive strategic decision-making and innovation. Develop and manage brand campaigns to enhance brand awareness, engagement, and loyalty. Track campaign performance and adjust strategies as needed to achieve desired outcomes. Provide recommendations for improvements based on performance data and market feedback.

Employer Brand & Engagement Initiatives

Position the Bank as a preferred Employer of choice. D&I – Position the Bank as an inclusive employer and responsible corporate through focused efforts for women (Ashriqi) and People with determination. Partner with PICG team to build and execute various engagement and initiatives for employees bank wide. Creating and promoting the company's employer value proposition (EVP), managing employee engagement initiatives, and implementing programs that attract, retain, and motivate top talent. Enhance internal communication strategies to ensure employees are informed, engaged, and aligned with company goals and values through initiatives, such as Know Your Mashreq and SCRUtinize My Strategy etc. Collaborate with cross-functional teams to integrate employer branding and engagement initiatives into broader business strategies.

Social Media and Innovation

Identifying innovative opportunities to enhance the brand's online presence and engagement. Creating and executing social media campaigns, exploring new digital trends and technologies, and implementing cutting-edge strategies to position the brand as a leader in its industry. Monitor social media channels, trends and engagement with the LIVE campaigns. Produce compelling and engaging content tailored to different social media platforms and target audiences. Collaborate with internal teams (e.g., marketing, PR, creative) to ensure content consistency and alignment with brand messaging. Curate relevant content from external sources to share with the audience and enhance brand affinity. Design and launch social media campaigns that drive engagement, brand awareness, and lead generation. Analyze campaign performance and optimize strategies based on data-driven insights. Track and measure social media metrics and KPIs to assess the effectiveness of social media efforts. Work closely with marketing, creative, and product teams to align social media initiatives with overall business strategies.

Agency Management

Co-ordinating with agencies, managing contracts, and ensuring the delivery of high-quality work that meets project requirements and deadlines. Develop and maintain strong relationships with external agencies, including advertising, marketing, PR, and creative agencies. Address any issues or concerns with agency performance and work towards resolution. Oversee the planning, execution, and delivery of projects managed by external agencies. Ensure that agency work aligns with company objectives, brand guidelines, and quality standards. Review and approve agency invoices and ensure timely payment in accordance with contract terms. Prepare and present regular performance reports and insights to senior management. Ensure that agency expenditures are within budget and provide regular budget updates to senior management. Allocate resources effectively to maximize the value derived from agency partnerships. Provide input and feedback on creative concepts, ensuring they meet brand guidelines and project objectives. Stay informed about industry trends and best practices to guide agency strategies and recommendations. Facilitate cross-functional collaboration to support agency projects and initiatives.

Budget Management

Develop and maintain detailed budget models, incorporating financial projections, historical data, and strategic priorities. Ensure alignment of budget plans with organizational goals and strategic objectives. Monitor budget performance and expenditures on an ongoing basis, ensuring adherence to budgetary constraints and identifying variances. Prepare and present regular budget reports to senior management, highlighting key findings, trends, and areas of concern. Ensure compliance with financial regulations, accounting standards, and internal policies. Identify opportunities for cost savings and efficiency improvements, implementing strategies to control expenses and optimize resource allocation. Evaluate the financial impact of strategic initiatives and investments, ensuring alignment with overall business objectives. Facilitate communication and collaboration between finance and other functional teams to ensure effective budget management.

Qualifications

Preferred up to 5 years' experience either within Partnerships, Brand and / or Marketing in banking industry. Sound knowledge of Partnerships, Brand, and analyzing Sponsorships across various industries. Proven success in building relationships both internally and with external parties - Strong interpersonal skills. Excellent communication skills. Team player. Highly organized.

About Us

The leading financial institution in MENA. While more than half a century old, we proudly think like a challenger, startup, and innovator in banking and finance, powered by a diverse and dynamic team who put customers first. Together, we pioneer key innovations and developments in banking and financial services. Our mandate? To help customers find their way to Rise Every Day, partnering with them through the highs and lows to help them reach their goals and unlock their unique vision of success. Delivering superior service to clients by leading with innovation, treating colleagues with dignity and fairness while pursuing opportunities that grow shareholders value. We actively contribute to the community through responsible banking in our mission to inspire more people to Rise.

Job Info

Job Identification 3799. Job Category MashreqBank. Posting Date 11/05/2025, 06:49 AM. Apply Before 12/31/2025, 06:48 AM. Job Schedule Full time. Locations United Arab Emirates (FTO).