Senior Digital Analyst, MDS Media Operations

Senior Digital Analyst, Media Operations

The Senior Digital Analyst, Media Operations, is responsible for managing Rooms and Outlet Media for Marriott Digital Services (MDS). This position works closely with internal teams and media partners to execute campaigns. The role focuses on daily campaign performance analysis, campaign builds, weekly media optimizations, ongoing reporting and delivering training to improve execution. The Senior Digital Analyst is expected to think analytically and is responsible for strategizing, implementing, and managing media including but not limited to Google Ads Search/Display, Facebook/Instagram, Pinterest, and LinkedIn campaigns. The Senior Digital Analyst is tasked with staying up to date on industry's best practices, responsible for day-to-day operations, and supporting testing/development of new media services. This position helps traffic the workflow of campaign builds, creative/copy development working with in-house and vendor teams to ensure on-time delivery. The Sr. Digital Analysts reports to the Manager, MDS Media Operations, and works collaboratively with Digital Analysts to ensure to ensure campaign objectives/deliverables are met. Marriott's Digital Services (MDS) team provides digital solutions for all Marriott brand hotels, globally.

Candidate Profile

Education and Experience: BS/BA degree preferred will consider associate's degree from an accredited university or related experience in Business Administration, Hospitality, Marketing, Communications, Advertising, or related fields. 1+ years of relevant work experience (digital marketing, paid media, client services, communications, etc.). A desire to think strategically, proactively, and creatively, focusing on innovative and measurable solutions. Strong interpersonal and communication skills, impeccable organization, and unsurpassed attention to detail.

Core Work Activities

Managing Work, Projects, and Policies:

• Create, manage, and optimize paid media campaigns for clients across a variety of platforms.
• Analyze performance of campaigns and adjust strategies accordingly.
• Review briefs and campaign requests to ensure complete and clear intake of all strategy creative requests.
• Responsible for the exploration and discovery of viable new media channels.
• Identifies opportunities and leads development and prioritization of Marriott Digital Services outlet & rooms media solutions.
• Continually updates and aligns paid media strategies with new and emerging best practices, to improve quality, effectiveness, and efficiency.
• Create timelines, instructions, and potential needs for future projects.
• Creates new workflows, training guidelines and documentation (as needed) to continually improve paid media tactic quality and effectiveness.

Content Management and Execution:

• Responsible for the daily execution of paid media strategy & tactics, including campaign builds, ad creation, launch, optimization, and reporting.
• Complies and keeps paid media guidelines documentation and standards up to date, to ensure quality, consistency, and adherence to Marriott's global digital strategy.

Owning Relationships:

• Works cross-functionally with the Media Consultation Team to ensure campaigns meet the mark and drive client satisfaction.
• Collaborates with the Digital, Global Media, and other teams to ensure alignment of media strategies.

Tools and Vendors:

• Works in DV360, SA360, Google Ads, Google Campaign Manager, Sprinklr, Facebook/Instagram platforms and more
• Leverages Salesforce to manage processes and workflow.
• Provides paid media training and support on internal Marriott paid media systems and tools.
• Coordinates with vendor partners

Measurement and Analytics:

• Analyzes campaign performance; provides both strategic and tactical recommendations for increased performance.
• Identifies advertising channels that are most effective at driving website traffic.
• Measures the success of campaigns using appropriate key performance indicator (KPI) classifications based on media type – impressions, clicks, clickthrough rate, cost-per-click, cost per site visit, etc.
• Reviews and analyzes results from current campaigns and tactics, recommends changes and enhancements to help increase performance.

Leading Team:

• Assists in training on tactical processes and best practices to Analyst(s) and other team members as needed.

At Marriott International, we are dedicated to being an equal opportunity employer, welcoming all and providing access to opportunity. We actively foster an environment where the unique backgrounds of our associates are valued and celebrated. Our greatest strength lies in the rich blend of culture, talent, and experiences of our associates. We are committed to non-discrimination on any protected basis, including disability, veteran status, or other basis protected by applicable law.

All positions offer a 401(k) plan, stock purchase plan, discounts at Marriott properties, commuter benefits, employee assistance plan, and childcare discounts. Benefits are subject to terms and conditions, which may include rules regarding eligibility, enrollment, waiting period, contribution, benefit limits, election changes, benefit exclusions, and others. Click here to learn more. Full-time positions also offer coverage for medical, dental, vision, health care flexible spending account, dependent care flexible spending account, life insurance, disability insurance, accident insurance, adoption expense reimbursements, paid parental leave and educational assistance.

Washington Applicants Only: Employees will accrue paid sick leave, 0.077 PTO balance for every hour worked and be eligible to receive a minimum of 9 holidays annually. Marriott HQ is committed to a hybrid work environment that enables associates to Be connected. Headquarters-based positions are considered hybrid, for candidates within a commuting distance to Bethesda, MD; candidates outside of commuting distance to Bethesda, MD will be considered for Remote positions. Marriott International is the world's largest hotel company, with more brands, more hotels and more opportunities for associates to grow and succeed. Be where you can do your best work, begin your purpose, belong to an amazing global team, and become the best version of you.