Product Marketing Manager, Developer

Coinbase Developer Platform Product Marketing Manager

Ready to be pushed beyond what you think you're capable of? At Coinbase, our mission is to increase economic freedom in the world. It's a massive, ambitious opportunity that demands the best of us, every day, as we build the emerging onchain platform — and with it, the future global financial system. To achieve our mission, we're seeking a very specific candidate. We want someone who is passionate about our mission and who believes in the power of crypto and blockchain technology to update the financial system. We want someone who is eager to leave their mark on the world, who relishes the pressure and privilege of working with high caliber colleagues, and who actively seeks feedback to keep leveling up. We want someone who will run towards, not away from, solving the company's hardest problems. Our work culture is intense and isn't for everyone. But if you want to build the future alongside others who excel in their disciplines and expect the same from you, there's no better place to be. While many roles at Coinbase are remote-first, we are not remote-only. In-person participation is required throughout the year. Team and company-wide offsites are held multiple times annually to foster collaboration, connection, and alignment. Attendance is expected and fully supported.

Coinbase Developer Platform (CDP) is building the developer tools to bring the world onchain. Today, onchain development is slow, risky, and painful, even for the most experienced onchain developers. Our goal is to bring a million developers onchain by creating an easy to use and trusted developer experience. We build API and SDK products for developers like wallets, paymaster, staking, stablecoins, onchain data, and more. We are a small team that moves like a startup at Coinbase, with a fast pace, strong ownership culture, and a relentless commitment to making developers happy. We are looking for a strong PMM to lead the growth of our portfolio of developer marketing initiatives.

You will be responsible for driving builder adoption for key products throughout the full lifecycle, and be the cross-functional lead for GTM launches. With a deep knowledge of the onchain developer audience and developer marketing tactics, you will have the opportunity to evangelize CDP's brand and help lay the foundation for onchain payments throughout the developer ecosystem. This role is critical to the success of our growth ambitions.

What you'll be doing:

• Responsible for the development and execution of lifecycle marketing campaigns for Coinbase Developer Platform's key products and builder engagement programs across all channels
• Be the voice of the customer and trusted advisor as to how current and future builders' needs inform product messaging, brand differentiation, marketing content, and tactics
• Develop and lead successful product launches and marketing/GTM campaigns
• Partner closely with the business development and sales teams to develop compelling marketing collateral including event presentations, one-pagers, case studies, live events, and websites
• Work cross-functionally with product, business development, design, engineering, communications, and customer support to help build our customer pipeline and achieve world-class developer acquisition and retention rates
• Measure and report against the performance of product marketing initiatives
• Think big about the future of onchain and how we can bring developers onchain more quickly

What we look for in you:

• 5+ years of experience in product marketing roles at innovative, developer-focused software companies
• Emerging knowledge of building and engaging developer communities
• Has worked on successful product launches, developer activation/retention programs, and marketing/GTM campaigns
• Experience developing compelling marketing collateral including event presentations, one-pagers, case studies, webinars, and websites
• Product marketing experience in crypto, AI, Payments, or e-Comm product environment
• Powerful storyteller: written, verbal, and visual
• Demonstrated track record of creating campaigns to build community, deepen engagement & retention
• Advanced quantitative and deductive skills
• Outstanding project management skills
• Ability to come up to speed on technical topics quickly
• Ability to form strong relationships with a product team and cross-functional partners
• Self-starter and ability to be ready to roll-up your sleeves and get things done

Nice to haves:

• Experience authoring blogs

Pay Transparency Notice: Depending on your work location, the target annual salary for this position can range as detailed below. Full time offers from Coinbase also include target bonus + target equity + benefits (including medical, dental, vision and 401(k)). Pay Range: $113,815—$164,800 USD