Flex Senior Manager, Luxury Content Marketing

Senior Manager, Luxury Social & Content Marketing

This is a temporary role. The Senior Manager, Luxury Social & Content Marketing will play a key role in executing the strategy, delivering key performance indicators, and executing social and content marketing initiatives for all our luxury brands. The role will be a core member of the Luxury Content Marketing team driving execution for social media marketing tactics to deliver against brand and content goals. In addition to other duties assigned, this role will work with the Brand, Portfolio and Loyalty Team to manage the execution of the comprehensive brand digital eco-system consisting of dedicated brand websites, brand social media channels, Marriott.com and other Marriott digital touch points. This role will need to be an innovator – supporting the brand's overarching strategies (i.e. engagement, awareness, etc.) on key platforms like Facebook, Twitter, Instagram, TikTok, YouTube, and more. This role will also collaborate on the execution of digital and social advertising in partnership with the Paid Social team – including social content publishing and paid amplification. This role will report to the Director Luxury Content Marketing and partner closely with key members of brand marketing teams, social agencies, public relations, digital product, external agencies, key hotel stakeholders, and the field/continental organizations. The role will work with agency teams directly as required.

Candidate Profile

Education and Experience Required

• High school diploma or GED and 6+ years' experience in social media, marketing, and/or content marketing, or related professional area OR 4-year degree from an accredited university in Marketing, Advertising, Business or related major

• 6 or more years of digital marketing and social media marketing experience

Education and Experience Preferred

• 6+ years of digital marketing and social media marketing.

• Experience within luxury lifestyle, luxury CPG or luxury experiences industries

• Demonstrated ability to deliver results under difficult conditions, particularly when faced with complexity and ambiguity.

• Experience managing and executing social strategies.

• Experience managing multiple agencies/vendors.

• Solid understanding of social marketing trends and industry best practices.

• Demonstrated experience and success in a highly matrixed cross-functional organization.

Core Work Activities

Support Brand Social Strategy and Execution of Holistic Social, Content and Digital Initiatives

• Support the strategy and prioritization, management, and execution of content marketing initiatives (social media, content marketing, occasionally content on brand websites) supporting assigned brands.

• Work autonomously to support social/content strategy for assigned brand-level initiatives while also providing executional guidance for regional and hotel-level initiatives – if applicable.

• Partner with other Social and Content Marketing leaders to ensure brand content calendar is calibrated with Loyalty efforts to maximize the collective reach and impact of the company's social marketing efforts

• Track impact of social marketing efforts and continually improve performance.

• Support strategy and workflow of paid social campaigns supporting the social and content brand strategy.

• Manage agency / freelance resources and support strategic initiatives related to social strategy for assigned brands.

• Support social media content creation, editorial calendar, and influencer programs implemented by agency or in house.

• Support social brand ideation and execution.

• Support brand website content uploads and optimizations.

Social & Content Marketing Execution for Hotel Industry Awards and Special Projects

• Lead our awards, marketing engine, and coordinate efforts across the continents and company

• Send an alert to continent leads when we win awards to kick off the process and in collaboration with PR

• Gather insights and update best practices as it relates to awards marketing

• Coordinate the effort to drive voting for awards at the hotel and continent level

• Work with Condé Nast and other partners, to promote our winnings and achieve reach and frequency in social

• Develop the creative and media plans to take our winnings to market

• Support on special projects like high-net-worth initiative

• Support across all brands when extra capacity is needed

• Create reports for the effectiveness of awards, marketing, and other special projects

• Manage the budget for social media in coordination with our agency for awards, marketing and special projects

Consult and Partner with Stakeholders to Provide Expertise

• Consult with brand marketing leads and internal Creative agency on branded content (video series, brand films, etc) initiatives and in some cases lead them.

• Liaise with broader Content Team and collaborate on broader organizational social efforts, where relevant

• Liaise with other internal social media teams to collaborate on best practices and customer care integration.

• Monitor and report out on industry best practices and competitive/landscape trends.

• Liaise with internal and external PR teams to ensure tight integration and holistic campaigns.

• Partner with agencies to define KPIs for internal reports/audits/analysis of social marketing performance and assist in creation of compelling marketing and reporting presentations.

• Keep digital marketing flowcharts/plans/budgets up to date utilizing tools/platforms provided.

• Assist senior associates in achieving business results by:

o Identifying opportunities to enhance process.

o Provide training and guidance to field.

o Participate in annual planning sessions.

• Achieving results within scope of responsibility.

Maintaining Goals

• Submit reports in a timely manner, ensuring delivery deadlines are met.

• Promote the accurate documentation of project progress

• Provide input and assistance to other teams on content marketing projects

Managing Work, Projects, and Policies

• Manage and implement work and projects as assigned.

• Generate and provide accurate and timely results in the form of reports, presentations, etc.

• Analyze information and evaluate results to choose the best solution and solve problems.

• Provide timely, accurate, and detailed status reports as requested.

Demonstrating and Applying Discipline Knowledge

• Provide technical expertise and support to persons inside and outside of the department.

• Demonstrate knowledge of job-relevant issues, products, systems, and processes.

• Demonstrate knowledge of function-specific procedures.

• Keep up-to-date technically and applies new knowledge to job.

• Use computers and computer systems (including hardware and software) to enter data and/or process information.

Management Competencies

Leadership

• Adaptability – Maintains performance level under pressure or when experiencing changes or challenges in the workplace.

• Communication – Conveys information and ideas to others in a convincing and engaging manner through a variety of methods.

• Problem Solving and Decision Making – Identifies and understands issues, problems, and opportunities; obtains and compares information from different sources to draw conclusions, develops and evaluates alternatives and solutions, solves problems, and chooses a course of action.

• Professional Demeanor – Exhibits behavioral styles that convey confidence and command respect from others; makes a good first impression and represents the company in alignment with its values.

• Strategy Development – Develops business plans by exploring and systematically evaluating opportunities with the greatest potential for producing positive results; ensures successful preparation and execution of business plans through effective planning, organizing, and on-going evaluation processes.

Managing Execution

• Building and Contributing to Teams - Participates as a member of a team to move toward the completion of common goals while fostering cohesion and collaboration among team members.

• Strategy Execution – Ensures successful execution across of business plans designed to maximize customer satisfaction, profitability, and market share through effective planning, organizing, and on-going evaluation processes.

• Driving for Results - Sets high standards of performance for self and/or others; assumes responsibility for work objectives; initiates, focuses, and monitors the efforts of self and/or others toward the accomplishment goals; proactively takes action and goes beyond what is required.

• Planning and Organizing - Gathers information and resources required to set a plan of action for self and/or others; prioritizes and arranges work requirements to accomplish goals and ensure work is completed.

Building Relationships

• Customer Relationships - Develops and sustains relationships based