FLEX Senior Manager, Brand Marketing, Edition Hotels

Senior Manager, Global Brand Marketing – EDITION

This is a temporary role. The (flex) Senior Manager, Global Brand Marketing – EDITION is a strategic, culturally attuned brand storyteller with a passion for modern luxury, innovation, and experience design. This role supports the Senior Director, Brand Marketing in leading go-to-market strategies, experiential activations, and campaign development for EDITION. As a key member of the EDITION and W Hotels Global Brand Team, this person is responsible for amplifying EDITION's global brand relevance across owned, earned, and paid channels.

This role plays an essential part in bringing the EDITION brand voice and identity to life across hotel openings, marketing programs, digital platforms, and partnerships—ensuring consistency, cultural resonance, and business impact. The ideal candidate brings a mix of creativity, strategic thinking, and operational excellence, and is fluent in the luxury lifestyle landscape.

Core Responsibilities

Brand Marketing Strategy & Execution

• Support the execution of EDITION's global marketing plan across key brand campaigns, hotel openings, digital/social content, and partnership activations.

• Act as brand guardian, ensuring brand voice and visual identity are applied consistently across consumer-facing platforms and marketing initiatives.

• Lead integrated marketing campaign planning with internal and external stakeholders, including PR, Creative, Digital, Continent Marketing, and Agency partners.

• Manage marketing asset development, including creative toolkits, templates, promotional packages, and marketing collateral.

• Support hotel-level programming by coordinating messaging and marketing tools across pre-opening and post-launch phases.

• Collaborate with paid media teams to manage media strategy and ensure campaign goals are aligned with global brand objectives.

Brand Storytelling, Experience & Partnerships

• Support EDITION's positioning through the execution of brand events, cultural partnerships, and on-property activations.

• Work closely with the social media and content teams to bring brand stories to life through elevated, authentic storytelling.

• Support editorial and partnership storytelling through creative briefs, content planning, and cross-platform integration.

• Help maintain the brand's digital presence across Marriott.com and EDITIONhotels.com, ensuring content is optimized and up to date.

Project Management & Cross-Functional Leadership

• Liaise with internal global teams, continent stakeholders, and agencies to manage timelines, deliverables, and marketing rollout plans.

• Lead creative briefing, timeline management, budget tracking, and post-campaign reporting.

• Ensure marketing programs are aligned with business objectives, measurable KPIs, and brand integrity.

• Contribute to brand performance tracking through campaign dashboards, insights reporting, and brand scorecards.

• Partner with Global PR and Partnerships to align messaging and activation strategies.

Training, Tools & Internal Communication

• Support internal education and training tools that reinforce EDITION's marketing strategy and brand values across global regions.

• Assist in managing internal communications, including brand updates, campaign overviews, and internal launch kits.

• Participate in key GM and property marketing meetings to share brand strategy, creative direction, and best practices.

Candidate Profile

Required Education & Experience

• 4-year degree from an accredited university in Marketing, Business, Communications, or related field

• 5+ years of progressive experience in brand marketing, preferably in luxury, lifestyle, or hospitality sectors

• Demonstrated ability to lead cross-functional initiatives, manage complex projects, and work in a matrixed global organization

• Proven experience in integrated campaign management, partnership activation, and content marketing

Preferred Qualifications

• Experience in travel, luxury, or hospitality brands strongly preferred

• Understanding of brand storytelling, content strategy, and digital/social media marketing

• Strong visual and written communication skills with a sharp creative eye

• Experience with creative agency management and internal brand governance

• Familiarity with luxury customer insights, consumer behavior, and global marketing trends

• Budget management and performance tracking expertise

Key Attributes

• Passionate about luxury, culture, travel, design, and storytelling

• Culturally curious with a finger on the pulse of modern lifestyle trends

• Nimble, proactive, and detail-oriented with strong collaboration skills

• Strong communication and presentation abilities

• Highly organized with ability to manage multiple priorities in a fast-paced environment

MANAGEMENT COMPETENCIES

Leadership

• Adaptability – Maintains performance level under pressure or when experiencing changes or challenges in the workplace.
• Communication – Conveys information and ideas to others in a convincing and engaging manner through a variety of methods.
• Problem Solving and Decision Making - Identifies and understands issues, problems, and opportunities; obtains and compares information from different sources to draw conclusions, develops and evaluates alternatives and solutions, solves problems, and chooses a course of action.
• Professional Demeanor - Exhibits behavioral styles that convey confidence and command respect from others; makes a good first impression and represents the company in alignment with its values.
• Strategy Development - Develops business plans by exploring and systematically evaluating opportunities with the greatest potential for producing positive results; ensures successful preparation and execution of business plans through effective planning, organizing, and on-going evaluation processes.

Managing Execution

• Building and Contributing to Teams - Participates as a member of a team to move toward the completion of common goals while fostering cohesion and collaboration among team members.
• Strategy Execution – Ensures successful execution across of business plans designed to maximize customer satisfaction, profitability, and market share through effective planning, organizing, and on-going evaluation processes.
• Driving for Results - Sets high standards of performance for self and/or others; assumes responsibility for work objectives; initiates, focuses, and monitors the efforts of self and/or others toward the accomplishment goals; proactively takes action and goes beyond what is required.
• Planning and Organizing - Gathers information and resources required to set a plan of action for self and/or others; prioritizes and arranges work requirements to accomplish goals and ensure work is completed.

Building Relationships

• Customer Relationships - Develops and sustains relationships based on an understanding of customer/stakeholder needs and actions consistent with the company's service standards.
• Coworker Relationships - Interacts with others in a way that builds openness, trust, and confidence in the pursuit of organizational goals and lasting relationships.
• Global Mindset - Supports employees and business partners with diverse styles, abilities, motivations, and/or cultural perspectives; utilizes differences to drive innovation, engagement and enhance business results; and ensures employees are given the opportunity to contribute to their full potential.

Generating Talent and Organizational Capability

• Organizational Capability - Evaluates and adapts the structure of assignments and work processes to best fit the needs and/or support the goals of an organizational unit.
• Talent Management - Provides support and feedback to help individuals develop and strengthen skills and abilities needed to accomplish work objectives.

Learning and Applying Professional Expertise

• Applied Learning - Seeks and makes the most of learning opportunities to improve performance of self and/or others.
• Business Acumen - Understands and utilizes business information to manage everyday operations and generate innovative solutions to approach business and administrative challenges.
• Technical Acumen - Understands and utilizes professional skills and knowledge in a specific functional area to conduct and manage everyday business operations and generate innovative solutions to approach function-specific work challenges.
• Basic Competencies - Fundamental competencies required for accomplishing basic work activities.
• Basic Computer Skills - Uses basic computer hardware and software (e.g., personal computers, word processing software, Internet browsers, etc.).
• Mathematical Reasoning - Adds, subtracts, multiplies, or divides quickly, correctly, and in a way that allows one to solve work-related issues.
• Oral Comprehension - Listens to and understands information and ideas presented through spoken words and sentences.
• Reading Comprehension – Understands written sentences and paragraphs in work related documents.
• Writing - Communicates effectively in writing as appropriate for the needs of the audience.