Data Scientist - Marketing Analytics

Data Scientist

Marketbridge is a growth consulting and marketing firm dedicated to helping modern leaders accelerate performance with no signal loss from strategy through execution. We combine management consultancy with marketing agency expertise, all backed by marketing science, creative problem-solving, and technological know-how. Our integrated approach brings together teams, technology, data, strategies, processes, and plans to fuel sustainable revenue growth and build deeper, more resonant customer relationships. We partner with some of the world's largest and most ambitious brands, providing innovative solutions that drive commercial agility and long-term success.

Responsibilities

Marketbridge is looking for a Data Scientist to support program strategy and execution to help clients improve their marketing and sales outcomes. The Data Scientist will be part of a project team and play a key role in helping our clients measure marketing's effectiveness and optimize marketing mix to drive results. You will quickly work with clients to solve some of their most pressing problems, leveraging a variety of tools and methods including quantitative analysis, model development, and market research.

Model Development

Investigate, suggest, and attempt new model builds including Marketing Mix Models (MMM) and Multi-Touch Attribution (MTA)

Project and Client Management

Communicate with clients regarding data outputs, create technical slides for project deliverables, and flag roadblocks that may impede on-time delivery

Internal Collaboration

Participate in brainstorms and troubleshooting, partner with Lead Data Scientist and Project Manager to outline modeling approach and data sources, and support and mentor junior analysts

Qualifications

This position is for those with significant analytics experience who are looking for an opportunity to use data, research, and best practices to help improve clients' sales and marketing strategies while increasing the responsibility and autonomy over their workstreams. We are looking for someone who:

• Has 2+ years of experience in data-driven consulting, market research, and data science
• Has a background in highly quantitative hard sciences (advanced math, computer science, or economics) or highly quantitative social sciences
• Is comfortable using big or small data environments to answer questions and then develop an overall story about what the analysis means
• Can integrate stimulus, response, and control data from a variety of sources including agencies, internal systems, and technology platforms
• Has experience in econometric techniques, including panel data, ridge regression, and multiple functional forms as well as machine learning techniques
• Demonstrates strong coding skills in R and/or Python, including data munging
• Is adept at creating reproducible deliverables (Rmarkdown, notebooks, etc.)
• Has experience with version control (git, github, etc.) and modern data storage (MapReduce, Spark)

Note: This position requires the ability to work in the United States without visa sponsorship. MarketBridge is an Equal Opportunity Employer.

The Ideal Candidate Will:

• Can balance multiple projects at one time, under tight deadlines
• Has excellent written and oral communication, presentation, and analytical skills
• Is extremely conscientious, with a strong attention to detail and excellent organizational skills
• Be proactive and start projects with little prodding

Our Culture

At Marketbridge, we pride ourselves on fostering an entrepreneurial culture filled with intellectually curious, high-spirited individuals committed to making a tangible impact each day. We value our people as our greatest asset, offering a workplace where high performers are acknowledged and rewarded. Working here means joining a team of the brightest minds in the industry, in an environment that champions professional growth and development through a mix of personal initiatives and company-supported learning. We believe in empowering our employees to own their career paths, supported by management guidance and organizational resources.

We are proud to have been named one of The Washington Post's 2024 Top Workplaces in the Washington, D.C. area!

We provide a benefits experience centered around wellness. It is important to us that every Marketbridger feels cared for and valued.

• Industry competitive compensation and performance-based bonuses
• Generous paid time off including vacation, holidays, sick leave, maternity/paternity leave, and Friday Summer hours
• A wide array of healthcare options including medical, dental, and vision coverage
• 401(k) savings plan with company match
• Marketbridge-led Social Committee
• Referral bonus program
• Mentor program for new hires

This role is a hybrid role based out of our Bethesda, MD office. The salary range for this role is $100,000-$125,000 with an eligible annual bonus of up to 15%.