Regional Marketing Director

Work With The Best

We are building the premier outdoor living company in the country by creating a "family of family companies" across the nation. Now you can build your landscaping career with the best, working in one of our many company locations nationwide. Learn from the top experts in the field and work on some of the country's largest and most complex landscape projects. Take advantage of opportunities to share and exchange best practices across our network. The opportunities are endless.

Position Summary

Mariani Landscape is hiring a Regional Director of Marketing. This role is responsible for strategic planning, creative direction, content development, campaign execution, and operational coordination across all marketing efforts. This role requires a deep understanding of the luxury market within the architecture, design, and built environment sector, and the ability to translate outdoor living work into compelling, refined brand communications. This role exists to plan, create, and execute marketing initiatives that generate high‑quality outdoor living opportunities, support the growth of recurring property care revenue, and strengthen Mariani's and the Midwest's position as a premium, design‑forward luxury brand.

Job Duties & Responsibilities

Strategic Marketing Leadership

• Develop and manage annual and seasonal marketing plans
• Align initiatives with company growth goals across all service lines
• Identify and prioritize opportunities within design build and property care markets

Campaign Development & Execution

• Develop and execute integrated, multi‑channel marketing campaigns that align messaging, timing, and brand presentation across digital, print, email, sales integration, referral, and review channels

Creative Direction & Production

• Provide creative leadership across all marketing initiatives to ensure a cohesive, high‑end brand presence
• Set creative vision, develop clear briefs, and guide concept development for campaigns, materials, and content
• Oversee the production of marketing assets including direct mail, print collateral, presentations, proposals, and digital assets through internal coordination and external partners
• Review, refine, and approve all creative work to ensure quality, consistency, and alignment with our company's brand standards
• Serve as the primary point of contact for creative and graphic design vendors, ensuring timelines, expectations, and deliverables are met
• Maintain, document, and continuously elevate the brand standards across all channels and touchpoints

Content Development, Writing & Brand Voice

• Serve as brand ambassador
• Write and edit email newsletters, blog content, social media, editorials, and marketing messaging
• Ensure clarity, consistency, and alignment with brand voice
• Translate complex design build projects into compelling, accessible narratives

Website & SEO

• Manage creative and content on our company's website
• Coordinate with website and SEO vendors
• Meet regularly with search engine optimization partners

Planning, Organization & Coordination

This is a critical operational function of the role, not a secondary responsibility.

• Manage complex initiatives requiring coordination across internal teams and external vendors
• Maintain timelines, priorities, and deliverables across multiple concurrent projects
• Ensure deadlines are met without compromising quality or brand integrity

Awards, Publications & Public Relations

• Led end-to-end planning and execution of industry award submissions, overseeing project selection, photographer coordination, asset organization, and development of compelling project narratives.

• Submit projects across multiple awards and publications
• Manage editorial relationships and support PR initiatives

Sales & CRM Integration

• Support lead generation, tracking, and conversion
• Create tools and templates that enhance the sales process
• Align marketing activity with client experience and revenue generation goals
• Manage ancillary architecture and design built environment association relationships

Systems & Process Development

• Build repeatable workflows for campaigns, content production, and award submissions
• Improve efficiency, scalability, and organization across marketing operations
• Reduce reliance on ad hoc execution through documented processes

Vendor & Partner Management

• Coordinate with agencies, photographers, publications, and production vendors
• Ensure quality control and brand consistency across all external outputs

Qualifications

• Proven experience in a senior marketing or director‑level role, preferably within luxury brands, architecture, design, or the built environment
• Demonstrated ability to lead strategy and hands‑on execution across multiple disciplines
• Strong visual design skills and proficiency in Adobe Creative Suite
• Exceptional writing and editorial capability
• Experience executing complex, multi‑channel marketing campaigns
• Advanced project management and organizational skills
• Ability to manage vendors and external partners
• Strategic thinker with a high standard for creative excellence
• Experience with industry awards and publications
• Familiarity with CRM systems and sales enablement
• Working knowledge of SEO and website content strategy
• Experience marketing high‑value, custom outdoor living services

The Perks

• 401(k) plan with company match
• Medical insurance
• Dental insurance
• Vision insurance
• FSA/HSA
• PerkSpot
• Long-Term Disability and Life Insurance
• Paid time Off
• Tuition Reimbursement (after one year of service)

Pay Transparency

Mariani Enterprises LLC is committed to pay transparency and equity among all employees and provides employees with an environment where pay transparency and dialogue on compensation are allowed. Mariani Enterprises LLC complies with Equal Employment Opportunity laws as well as federal, state, and local laws on compensation, pay transparency, and pay equity.

Position Range:

$140,000 - $160,000

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

Mariani Enterprises, LLC is proud to be an equal opportunity employer and does not discriminate in employment with regard to race, color, religion, national origin, citizenship status, ancestry, age, sex (including sexual harassment), sexual orientation, marital status, physical or mental disability, military status or unfavorable discharge from military service or any other characteristic protected by law.