Marketing Manager:in (asia Food Startup)

Marketing Manager for Social Media & Marketing Projects

Dear future MAOMAO family member, you are the MSG to our Fried Rice – without you, something is missing. We are MAOMAO, a rising player in the Asian food industry, and we are looking for a Marketing Manager. As a Marketing Manager for Social Media & Marketing Projects at MAOMAO, you will play a key role in how our brand is perceived online and offline. You will combine creative storytelling with well-organized project management and bring our marketing ideas to life from the first inspiration to the launch.

In this role, you will develop and coordinate our social media formats, produce content together with us, and manage various marketing projects together with our team and external partners. You will ensure that the MAOMAO brand is authentic, consistent, and full of Asian vibes everywhere – whether on Insta, TikTok (especially live streams), newsletters, or campaigns.

The job is perfect for you if you are creative, enjoy managing multiple projects at once, and are eager to take on responsibility in our marketing team. Our common goal is to build MAOMAO into one of the coolest Asian brands in Europe.

Responsibilities

• Develop creative TikTok content ideas and strategies that fit perfectly with our MAOMAO branding and communication goals.
• Plan, produce, and manage social media content, TikTok live streams, and storytelling formats that inspire our community and make our brand visible.
• Lead marketing projects from start to finish: from briefing through the concept phase to production, team coordination, and evaluation of results.
• Work closely with the founders to ensure everything is top-quality and 100% MAOMAO.
• Coordinate with our internal teams such as operations and the purchasing team to ensure our messages are consistent and campaigns fit together well.
• Keep track of progress, numbers, and performance and find opportunities to make our projects even better.
• Together with the purchasing team, search for winning products that excite customers and that we can promote.
• Support us with small organizational tasks in daily operations, such as budget overviews, reports, and asset management.

Qualification

• 3–5 years of experience in marketing, communication, or social media – preferably in an agency or in an international brand environment.
• You are a TikTok native and are a big advocate of storytelling.
• You have a creative streak with a focus on details and work super structured.
• You have already developed social media content and managed creative marketing projects on your own.
• You identify as a "doer" and consistently implement and think in solutions rather than problems.
• You are highly organized and can coordinate multiple projects and stakeholders at the same time. Ideally, you have experience leading a small team.
• You communicate clearly, work well in a team, and always find a solution – proactively, reliably, and hands-on.
• You speak and write fluently in German (C2) and English (C1).
• Experience with TikTok live streams and tools like Klaviyo, Canva, Sprinklr, Google Analytics, or similar creative/analytics tools is a plus.
• Passion for Asian cuisine.
• Optional but nice to have: You ideally speak a language like Vietnamese, Chinese, Korean, or Japanese at least at B2 level.

Benefits

• You work every day directly with the founders – with experience from VC, Amazon E-Commerce, and star gastronomy.
• You will be part of an agile, fast-growing startup where something is always happening and big goals become reality.
• You get real responsibility and the freedom to implement your ideas and actively shape our way of working.
• A team that sticks together, strengthens each other, and rocks every challenge together.
• Exclusive employee discounts on Asian food – you will never want to shop anywhere else again.
• You are surrounded by Asian food all day long – welcome to the culinary paradise.
• We are the noodle soup to your Sriracha – together simply unbeatable.

Are you ready to become part of the MAOMAO team and live out your passion for Asian food? We look forward to hearing from you and embarking on the journey together.

Send us a cover letter, your resume, and your portfolio.