Marketing Manager, Health Marketing Strategist & Messaging Lead

Marketing Manager, Health Marketing Strategist & Messaging Lead

We're looking for a Marketing Manager, Health Marketing Strategist & Messaging Lead to develop key messaging, marketing collateral and campaigns, support marketing operations, and execute on digital marketing strategies that engage our Group Benefits members and sponsors. We are looking for a marketer with a flexible mindset, desire to learn, and a thirst for continuous improvement to join our cross-functional Agile marketing go-to-market (GTM) squads. The ideal candidate is a self-starter with a diverse skillset who is ready to work collaboratively.

About the Team: Our Group Benefits Marketing team delivers innovative digital marketing solutions that promote differentiated health and wellness benefits, services, and experiences. Our goal is to empower our customers to live better, healthier lives, and build strong, engaged organizations while being a trusted health partner to Canadians.

Position Responsibilities:

• Craft positioning strategies: co-lead the creation and execution of holistic GTM strategies that bring our health partner story to life across omnichannel and omni-stakeholder touchpoints, while crafting differentiated positioning strategies and compelling user stories that communicate our unique value proposition, strengthen brand equity, and drive customer loyalty.
• Collaborate with stakeholders across the business (i.e. Compliance, Distribution, Canada Communications, Thought Leadership, and Canada Brand) to align marketing initiatives with shared goals and build strong partnerships to ensure marketing efforts are integrated, strategically aligned, and supportive of broader business objectives.
• Deliver compelling marketing campaigns that support the launch of new products and enhancements. Your goal will be to engage our target audience and drive awareness and adoption.
• Provide support to sales and customer-facing teams to equip them with the necessary tools, training, RFP content, and materials to effectively market our products and services. Your aim will be to empower them to effectively communicate the value of our offerings to customers.
• Thought leadership: You will partner with internal thought leaders and subject matter experts to prepare for speaking engagements, external ads, sponsored content, reports, etc. to ensure consistency with our messaging.
• Measure campaign effectiveness by analyzing data and insights, you will drive continuous improvement and make data-driven decisions to optimize future marketing efforts.
• Be a member of the Agile marketing squad to understand squad needs, execute timely project delivery, participate in retrospective meetings for future improvements. You will identify potential bottlenecks, prepare for upcoming sprints, present work to stakeholders, conduct testing, analyze data for enhanced outcomes, and utilize Manulife's GenAI tools to optimize processes.

Required Qualifications:

• University or college degree in marketing, communications, media, or related field of study.
• 5+ years of experience in a Marketing role.
• Excellent writing skills with a strong ability to create, draft, and edit written marketing collateral that drives awareness, engagement, and action.
• Intermediate working knowledge of Microsoft Office applications, including but not limited to Outlook, Word, and Excel, Smartsheet, and Mural.
• Data-oriented, with experience working within marketing automation and sales enablement tools (e.g., Salesforce Marketing Cloud, Seismic) and analytics software (e.g., Google Analytics).
• Process- and detail-oriented with a strong commitment to quality.
• Solutions-focused mindset.

• Results-oriented and execution-focused within a fast-paced environment.
• Strong project management skills with the ability to lead and execute initiatives.
• An analytical mind that can measure and optimize the performance of marketing campaigns using data and insights.
• Familiar with the latest digital marketing trends and technologies, such as AI tools.
• Strong relationship management skills at all levels of the organization.
• Self-starter, motivated, and critical thinker.
• Roll-your-sleeves-up proactive.
• Team player.

Preferred Qualifications:

• Group Benefits, health care, or related industry experience highly valued.
• Understanding of Agile values and principles is an advantage.
• Bilingualism (English and French) is an asset. If the successful candidate is in Québec, proficiency in both languages will be required to support clients from various provinces outside of Quebec.

When you join our team:

• We'll empower you to learn and grow the career you want.
• We'll recognize and support you in a flexible environment where well-being and inclusion are more than just words.
• As part of our global team, we'll support you in shaping the future you want to see.

About Manulife and John Hancock

Manulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better.

Manulife is an Equal Opportunity Employer

At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.

It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact recruitment@manulife.com.

Referenced Salary Location

Toronto, Ontario

Working Arrangement

Hybrid

Salary range is expected to be between $86,250.00 CAD - $155,250.00 CAD

If you are applying for this role outside of the primary location, please contact recruitment@manulife.com for the salary range for your location. The actual salary will vary depending on local market conditions, geography and relevant job-related factors such as knowledge, skills, qualifications, experience, and education/training. Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance.

Manulife offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in Canada includes holidays, vacation, personal, and sick days, and we offer the full range of statutory leaves of absence. If you are applying for this role in the U.S., please contact recruitment@manulife.com for more information about U.S.-specific paid time off provisions.