Digital Marketing Manager - #34563 - Remote Eligible

Leadership Role In Global Sales

An exciting leadership role for a results-driven sales professional eager to shape global partnerships with a purpose-driven, innovation-focused team.

Our client is the leading platform connecting Nurse Practitioners (NPs) with collaborating physicians across the United States. Their service streamlines an often-complex process—enabling NPs to quickly, affordably, and confidently find physician collaborators to meet state requirements and launch their practices.

You'll own the marketing engine end-to-end—brand & design, performance marketing, social & image creative, and the Voice of Customer. Small, senior team; high trust; direct line to the CEO; and an AI-forward toolkit (LLMs for rapid copy/variant generation and creative testing) to ideate, test, and scale what works. If you like clear KPIs, creative freedom, and visible impact, this is your seat.

The Role (High Level)

You are the owner of our marketing KPIs. You'll blend performance marketing, brand/design, social & image creation, and Voice of Customer (VOC) to build awareness, generate qualified demand, and lift conversion across the full funnel.

What You'll Do

• Own the number: Set targets and deliver on CAC, payback, lead volume, and conversion rates across channels.
• Performance marketing: Plan budgets; run paid search/social; manage landing pages; execute CRO and disciplined A/B testing.
• Brand & design: Define narrative, tone, and visual standards; ship clear, trustworthy experiences across web, ads, and lifecycle.
• Social & image design: Own the social calendar and creative "studio." Produce or direct image/short-form assets (thumbnails, carousels, ads, display), keep channel specs tight, and run creative-level split tests.
• AI-assisted marketing: Use modern LLMs/gen-AI to create copy variants, summarize VOC insights, build test matrices, and accelerate multivariate experiments—while protecting brand voice and quality. Maintain a prompt/playbook library.
• Voice of Customer: Run interviews, surveys, call listening, and message tests; turn insights into shipped copy, pages, and creatives every sprint.
• Lifecycle & CRM: Build email/SMS/in-app journeys that activate, nurture, and re-engage users.
• Analytics & attribution: Maintain clean tracking (pixels, UTMs), dashboards, and an experimentation cadence.
• Leadership: As the company grows, manage and build a lean mix of in-house talent and outside contractors; collaborate tightly with Sales, Product, and Operations.
• Take over Google Ads and Facebook Ads from external agencies and manage them directly in-house.
• Run and optimize Indeed campaigns (particularly for physician recruiting), plus LinkedIn and other niche platforms.
• Execute geographically targeted campaigns focused on specific U.S. states (e.g., Florida, Texas, Mississippi, Alabama, Georgia).
• Provide weekly performance dashboards/reports highlighting ROI, what's working, and what needs adjustment.
• Support affiliate marketing campaigns (helpful but not a core responsibility).
• Assist in sourcing campaign assets (design resources, contractors, or own execution if capable).

How Success Is Measured (KPIs You Own)

• Acquisition: Qualified leads/week, blended CAC, channel ROI.
• Conversion: Visit → lead, lead → signup, signup → activated; time-to-value.
• Brand & Awareness: Share of voice, branded search growth, social reach/engagement.
• Lifecycle: Deliverability, open/click, activation and re-activation lift.
• Ops: Experiment velocity & win rate; attribution coverage; dashboard accuracy/freshness.