Revenue Marketing Manager

Revenue Marketing Manager

The Revenue Marketing Manager generates qualified pipeline at a healthy cost by turning our Ideal Client Profile and offers into repeatable, verticalized demand programs; owns the quarterly marketing plan and budget; runs the channel mix (SEO/SEM, LinkedIn, webinars/events); enforces tracking standards; and equips Sales with proof and messaging that convert—while partnering cross functionally to hit MQL→SQL quality, opportunity creation, and Cost of Acquisition goals.

Team Collaboration

• Lead day to day program cadence (weekly check-ins, 7–14day lookahead), set clear channel goals/KPIs, and coach contributors (Content Marketing Manager, Business Development, agencies) on offers, audiences, and messaging.
• Provide feedback loops on lead quality with Business Development; facilitate enablement sessions and maintain a living "approved claims" library.
• Uphold standards for briefs, creative reviews, landing page QA, and on time asset delivery.

Operational Oversight

• Own the quarterly campaign plan and budget: set channel mix/targets, launch and optimize SEO/SEM & LinkedIn, and run the webinar/field event calendar; reallocate spend to top performing sources.
• Enforce measurement hygiene (UTMs, campaign taxonomy, "How did you hear about us?"); partner with RevOps on dashboards and data QA.
• Manage funnel health and SLAs: monitor MQL→SQL, SQL→Opp, Opp→Win; drive speed to lead, cadence adherence, and meeting set/show rates.
• Deliver the outcomes: MQL volume/quality by channel, SQL accept rate ≥35%, marketing sourced pipeline to plan, webinar/event conversion, and attribution completeness across active campaigns.

Strategic Client Support

• Equip Sales with persona talk tracks, competitive notes, proposal inserts, calculators, and case proofs; join key discovery or late stage calls when needed.
• Align Mainstay's offerings to each prospect's needs, explicitly mapping value to vertical specific outcomes.
• Translate win/loss and discovery insights into message tests, content priorities, and next quarter program adjustments.

Cross Functional Coordination

• Work with Director of Revenue Operations on governance, goals, and approvals; with on asset production and nurtures; with Rev Ops on ops logistics, UTMs, lists, and dashboards; with Business Development on follow up plays; and with Client Services on references/QBR proof.
• Coordinate partners for comarketing (webinars, field events, referral motions) and ensure partner sourced opportunities are tagged and reported.

Your Background

• 4–7+ years in B2B demand generation (MSP, cybersecurity, SaaS, or IT services preferred) with a record of hitting MQL→SQL quality targets and improving CAC/payback via testing.
• Hands on with HubSpot Marketing Hub/CRM, GA4/Search Console, LinkedIn Ads, Google Ads, and webinar platforms (Zoom/GoTo).
• Comfortable with UTMs/campaign taxonomy, assisted pipeline reporting, and basic Looker/Excel; bonus for vertical marketing (Healthcare/Manufacturing/Legal), SEO basics, Content Marketing Manager/HIPAA claims governance, and shortform video/case workflows.

Skills for Success

• Clear, concise communicator who can write strong briefs and align Sales on messaging and proof.
• Data driven optimizer with test and learn rigor across channels, audiences, and landing pages.
• Systems thinker who enforces process (brief → measurement checklist → creative/automation) and drives cross functional alignment.
• High EQ, resilient under pressure, and able to manage ambiguity while shipping programs consistently.

Physical Requirements

• Prolonged periods working at a computer.
• Occasional lifting up to 15 lbs.
• Hybrid/remote role with periodic travel for New England events, field programs, partner sessions, or team offsites.

This description cannot encompass all tasks and may change at any time. Other duties as assigned may be required to achieve Mainstay's vision, mission, and core values.

Mainstay Technologies-IT you trust from a team you enjoy. Mainstay Technologies provides a full IT and Information Security department to small and medium size businesses in the northern New England area. As a company in the Best Companies to Work For Hall of Fame, we believe in using the power of technology and of business to help people flourish. This translates to a culture of caring, high-ownership teammates who work hard, enjoy each other immensely, and turn off the work at the end of the workday, to focus on what matters more than work.

It is our commitment to people that makes us who we are. We love what we do, and we love who we do it with. We are driven by our mission: to give more than we get. People are always the ends, never the means. In addition to being a Best Company to Work For, we have also been recognized for Coolest Companies for Young Professionals, "Best of Business" for Managed IT Services, and the Torch Award for Marketplace Ethics. We have made the Inc. 500 | 5000 List for fastest growing small businesses 5 times.

Benefits

This is a full time, salaried position with a full benefits package, including:

• A flexible and fun work environment with events, lunch+ learns, ping pong, snacks, games, and books
• 3 weeks of PTO (4 weeks after 2 years) per year
• A 2-week sabbatical at 5 years and a 5-week sabbatical at 10 years
• Health, Dental, and Vision Insurance
• Disability Insurance
• Group and Supplemental Life Insurance
• Paid Family Leave
• 401(k) with 3% match
• Team Profit Sharing
• Training program (including paid certifications, tuition reimbursement, and bonuses on achieving certs)
• Paid Volunteer Time Off