Digital Marketing Manager, Brand & Regional

Digital Marketing Manager

Work Location: Mount Laurel, New Jersey, United States Of America Hours: 40 Pay Details: $86,840 - $139,360 USD TD is committed to providing fair and equitable compensation opportunities to all colleagues. Growth opportunities and skill development are defining features of the colleague experience at TD. Our compensation policies and practices have been designed to allow colleagues to progress through the salary range over time as they progress in their role. The base pay actually offered may vary based upon the candidate's skills and experience, job-related knowledge, geographic location, and other specific business and organizational needs.

Line Of Business: Marketing

Job Description

The role sits on the Brand Media And Organic Social Media team, which ladders up under the Brand And Community Marketing organization. The team handles the strategy, planning, buying, and execution of all enterprise brand media plans and awareness plans. The team works across all lines of business internally at TD, as well as directly with our media agency of record. Typical day for this individual looks like many other marketing managers in any industry. The individual will act as the COE and subject matter expert in their area, working closely with our team, the project owners, and our media agency partners to develop strategies and tactical plans that help to reach the marketing and business objectives. The individual will work primarily on local and regional initiatives, an area of increased importance moving forward as TD's regional approach is evolving and becoming more integral to its future success. The individual would work with the other media professionals on the team to create overall brand media strategy, as well as our counterparts on the brand strategy team to ensure all plans are following TD's brand guidelines. The individual would be in platform a good bit for normal monitoring and optimizations, as well as pacing and media buying. They would be working closely with the distribution marketing team (which handles local/regional/sponsorship plans) as the media COE, and be the liaison between TD and our media agency Zenith. The Digital Marketing Manager is a marketing subject matter expert that manages complex and/or high-risk projects, plans, and campaigns within the digital, social, and content marketing space. This role is primarily responsible for complex and/or high-risk internal and external consulting and advisory services for businesses or functions within own portfolio, as well as supporting capability development within the marketing space.

Depth & Scope

The role requires substantial knowledge/expertise in a complex field and knowledge of broader related areas. Integrates knowledge of the enterprise sub-function's or business line's overarching strategy in developing solutions across multiple functions or operations. Interprets internal/external business challenges and the industry environment, recommends course of action and best practices to improve products, processes or services. Acts as a technical expert/lead integrating cross-function understanding within their own field of specialty; may manage team(s) of related specialists. Leads cross-functional teams or projects with significant resource requirements, risk and/or complexity. Independently manages end-to-end functional programs. Solves or may lead others to solve complex problems; leads efforts or partners with others to develop new solutions. Uses sophisticated analytical thought to exercise judgement and identify solutions. Impacts the achievement of sub-function or business line objectives within the area they are accountable for. Work is guided by policies and industry standards/methods. Communicates difficult concepts; converts information to compelling business context and advice; influences and gains alignment across increasingly senior stakeholders. Works autonomously as the lead and guides others within area of expertise.

Education & Experience

Undergraduate degree and/or relevant professional certifications, designations, or equivalent required. 7+ years relevant experience. Proficient knowledge of multiple marketing disciplines, strategy development, consulting principles, lines of businesses supported, banking industry, and product/customer markets. Knowledge of current and emerging competitor and market trends. Knowledge of risk management environment, standards and regulations. Ability to manage a budget and work within the constraints of that budget. Ability to lead, plan, implement and evaluate program/project activities to ensure completion of initiatives. Ability to exercise sound judgement in making decisions. Ability to communicate effectively in both oral and written form. Ability to work collaboratively and build relationships. Skill in using computer applications including MS Office. Ability to analyze, organize and prioritize work while meeting multiple deadlines. Ability to work successfully as a member of a team and independently. Ability to handle confidential information with discretion.

Preferred Skills

Awareness of media strategy, planning, buying, and execution. Media sponsorship package negotiation and evaluation. Agency management a plus, but at a minimum working closely with media agencies to develop media plans and measurement strategies. Proficient in campaign set up and maintenance in platform for social media (Meta) and search (Google ads manager suite). Proficient in navigating and executing plans via business managers, such as Facebook Business Manager and the Google ads manager suite. Proficient in martech space and understanding in-platform campaign measurement strategies. Developing and executing long term measurement plans for measuring attribution.

Customer Accountabilities

Within own portfolio and/or area of expertise, acts as a champion for all things digital marketing. Leads and manages the development, delivery, and continuous improvement of digital marketing capabilities, project fulfilment, and/or change management/communication. Acts as a subject matter expert to ensure alignment to the Bank's overarching marketing strategies as well as industry trends/market forces/competitive landscape. Works closely with relevant stakeholders (internal and external) to define and develop, including marketing, business lines, channels, and/or vendors, specifically working towards improving the Bank's omni-channel customer experience. Identifies gaps, pain points, business needs/priorities, and future areas of growth; may act as a support to the performance marketing team in annual planning processes/procedures. Ideates and builds metrics, rules, processes, and/or other support materials for use by other marketing teams, business lines, and/or relevant functions/stakeholders. May also support the roadmap development, build, execution, and improvement of crucial, best-in-class automation/marketing ecosystem technologies.

Shareholder Accountabilities

Adheres to enterprise frameworks or methodologies that relate to activities for our business area. Ensures respective programs/policies/practices are well managed, meet business needs, comply with internal and external requirements, and align with business priorities. Consistently exercises discretion in managing correspondence, information and all matters of confidentiality; escalates issues where appropriate. Ensures business operations follow applicable internal and external requirements (e.g. financial controls, segregation of duties, transaction approvals and physical control of assets). Participates in cross-functional/enterprise/initiatives as a subject matter expert helping to identify risk/provide guidance for complex situations. Conducts internal and external research projects; supports the development/delivery of presentations/communications to management or broader audience. Conducts meaningful analysis at the functional or enterprise level using results to draw conclusions, make recommendations, assess the effectiveness of programs/policies/practices. Monitors service, productivity and assesses efficiency levels within own function and implements continuous process/performance improvements where opportunities exist. Leads/facilitates and/or implements actions/remediation plans to address performance/risk/governance issues. Actively manages relationships within and across various business lines, corporate and/or control functions and ensures alignment with enterprise and/or regulatory requirements. Keeps abreast of emerging issues, trends, and evolving regulatory requirements and assesses potential impacts. Maintains a culture of risk management and control, supported by effective processes in alignment with risk appetite.

Employee/Team Accountabilities

Participates fully as a member of the team, supports a positive work environment that promotes service to the business, quality, innovation and teamwork and ensures timely communication of issues/points of interest. Provides thought leadership and/or industry knowledge for own area of expertise in own area and participates in knowledge transfer within the team and business unit. Keeps current on emerging trends/developments and grows knowledge of the business, related tools and techniques. Participates in personal performance management and development activities, including cross training within own team. Keeps others informed and up-to-date about the status/progress of projects and/or all relevant or useful information related to day-to-day activities. Contributes to team development of skills and capabilities through mentorship of others, by sharing knowledge and experiences and leveraging best practices. Leads, motivates and develops relationships with internal and external business partners/stakeholders to develop productive working relationships. Contributes to a fair, positive and equitable environment that supports a diverse workforce. Acts as a brand ambassador for your business area/function and the bank, both internally and/or externally.

Physical Requirements

Never: 0%; Occasional: 1-33%; Frequent: 34-66%; Continuous: 67-100% Domestic Travel – Occasional International Travel – Never Performing sedentary work – Continuous Performing multiple tasks – Continuous Operating standard office equipment - Continuous Responding quickly to sounds – Occasional Sitting – Continuous Standing – Occasional Walking – Occasional Moving safely in confined spaces – Occasional Lifting/Carrying (under 25 lbs.) – Occasional Lifting/Carrying (over 25 lbs.) – Never Squatting – Occasional Bending – Occasional Kneeling – Never Crawling – Never Climbing – Never Reaching overhead –