Director Of Marketing

Director Of Marketing

Madhappy is a clothing brand for a community of optimists. Born in Los Angeles, 2017, the brand has built itself around an optimistic ideology, expressed through apparel, events, and experimental retail spaces around the world. Madhappy writes Local Optimist magazine, supports research and awareness in mental health through Madhappy Foundation.

Madhappy is looking for a full-time Director of Marketing.

This role is responsible for building the structure that enables creative ambition to execute seamlessly. You will oversee campaign orchestration & go-to-market, cross-functional alignment, budget visibility, and operational excellence across digital, retail, IRL, and partnership channels.

You must be based in or willing to move to Los Angeles to be considered for this position.

Responsibilities

Integrated Campaign Orchestration

Partner with the VP of Marketing to build the full marketing calendar across campaigns, seasonal launches, and collaborations

Serve as a the source of truth across teams to ensures that big ideas move through the organization cleanly, launch land on time, and every channel is aligned against a single source of truth

Drive cross-channel GTM strategy in partnership with Social, Email/SMS, Paid, E-Commerce, Retail, PR, and Community

Partner with the Creative Producer and internal production teams to Align creative production timelines with apparel development and merchandising milestones

Ensure every campaign lands cohesively across digital, physical, and experiential touchpoints

Cross-Functional Coordination & Approvals

Manage asset approvals with internal creative leadership and external collaborators, licensors, and brand partners

Own cross-functional asset consistency across all marketing channelsOversee asset trafficking, version control, and final delivery across all platforms

Create and distribute marketing rollout decks and internal GTM plans to ensure clarity and alignment across teams

Budget Management

Partner with broader marketing team and producer to manage the day-to-day macro budget

Track spend across campaigns, vendors, and channels, ensuring budgets are adhered to and communicated clearly

Surface risks, tradeoffs, and resourcing needs proactively

Influencer Seeding Operations & Oversight

Own the operational framework for all influencer seeding initiatives across Madhappy, planning + placing apparel buys for all initiatives in tandem with the buying team

Partner closely with the Community Manager to plan, schedule, and execute seeding moments in alignment with campaign timelines and GTM strategy

Oversee cross-functional coordination between Community, Creative, Production, and Logistics to ensure seeding initiatives are timely, on-brand, and operationally sound

Manage approval flows for seeded talent, product drops, and partner gifting moments

Ensure consistent tracking, reporting, and post-campaign analysis of seeding efforts to inform future planning

Events + Activations Operations & Oversight

Lead the operational planning and execution framework for all marketing events, retail activations, and brand moments

Own timelines, budgets, approvals, and cross-functional coordination for events in partnership with the Community Manager, Retail, Creative, and Partnerships teams

Ensure events are fully integrated into broader marketing calendars and campaign narratives

Oversee vendor coordination, collateral asset delivery, staffing needs, and run-of-show planning

Ensure post-event recaps, learnings, and documentation are captured and shared with leadership by the Community Manager

Systems, Process & Optimization

Own and evolve marketing calendars, workflows, and tools to support scale and clarity

Identify gaps in process and build systems that improve efficiency, visibility, and accountability

Lead keystone campaign retrospectives and performance recaps to inform future planning

Qualifications

8–10+ years of experience in marketing operations, integrated marketing, or project management within fashion, lifestyle, or consumer brands

Proven experience managing teams and leading cross-functional initiativesExceptional project management skills with the ability to juggle multiple launches simultaneously

Strong understanding of multi-channel marketing ecosystems (digital, retail, IRL, partnerships)

Experience managing budgets and collaborating closely with finance and creative counterparts

Highly organized, detail-oriented, and process-driven—without being overly bureaucratic

Confident communicator who can lead conversations across creative, executive, and external partner groups

Deep alignment with Madhappy's values of optimism, care, and intentional leadership

Benefits

15 days PTO, and 9 days sick pay annually

Paid holidaysHealth, dental, and vision insurance with 75% premium coverage by Madhappy

Retirement plans available

$600 quarterly health stipends

Employee discount and early access to products

$110,000 - $135,000 a year